125 rain barrels donated to help promote local watershed protection
HALIFAX, Sept. 13, 2011 /CNW/ - Teams of Coca-Cola Canada employees are
rolling out across the country over the next two weeks in support of
the Great Canadian Shoreline Cleanup. As part of the cleanup
activities, a total of 125 rain barrels will be presented to five local
community groups. The 'rain barrel drop' continues the celebration of
Coca-Cola Canada's 125th anniversary and its commitment to make a
positive difference in communities across Canada.
"We look forward to rolling up our sleeves in support of these
cross-Canada cleanups," said Kevin Warren, President, Coca-Cola
Refreshments Canada. "Coast to-coast, nearly 1,000 employees from 30
Coca-Cola facilities will be joining community efforts to clean up
Twenty-five rain barrels each will be donated to local community groups
in cleanup locations including Halifax, Nova Scotia; Montreal, Quebec;
Toronto, Ontario; Calgary, Alberta; and Richmond, B.C. These rain
barrels were converted from the concentrate barrels Coca-Cola uses in
the manufacturing of its beverages into rainwater harvesting
"The Great Canadian Shoreline Cleanup is a great example of how local
action drives global change," said Gerald Butts, President and CEO,
World Wildlife Fund Canada. "We are delighted that Coca-Cola is joining
us on this important national initiative that involves thousands of
Canadians in effecting positive change."
"Water is an essential ingredient in our beverages and we recognize our
responsibility to protect this resource," said Mr. Warren. "We're
engaged in initiatives like the Great Canadian Shoreline Cleanup to
encourage employees and other community members to get involved. We can
all do more working with others than we can on our own."
Coca-Cola Canada invites all Canadians to join its employees and other
members of their community across the nation to help preserve Canada's
waterways and keep our shorelines beautiful and litter-free.
Individuals and community groups can get more information and get
involved in the Great Canadian Shoreline Cleanup by visiting http://shorelinecleanup.ca
The Great Canadian Shoreline Cleanup is a grassroots conservation
program that aims to promote understanding and education about
shoreline conservation issues by engaging Canadians to rehabilitate
shoreline areas through cleanups. This is a conservation initiative of
the Vancouver Aquarium and WWF. Last year, 47,000 people participated
in the event across the country.
Coca-Cola Canada employee teams will also be present at the Great
Canadian Shoreline Cleanup Kick-off event scheduled to take place at
Kitsilano Beach Park, Vancouver, B.C. on September 17 at 10:00 a.m.
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands in Canada
including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada
and Coca-Cola Ltd.
*Local media can attend Cleanups and Barrel Drops as indicated below:
Halifax, Nova Scotia; September 13, 2:15 p.m.
Location: Tufts Cove Dartmouth
Calgary, Alberta: September 22, 10:00 a.m.
Location: Bow River, 17th Avenue SE.
Montreal, Quebec: September 23, 10:00 a.m.
Location: La Ronde
Toronto, Ontario: September 23, 9:30 a.m.
Location: ET Seton Park, Overlea Blvd. (accessed off Thorncliffe Park
SOURCE Coca-Cola Canada
For further information:
Christina De Toni
Director, Public Affairs & Communications
Coca-Cola Refreshments Canada
C: (613) 889-0863
Compass Communications Inc.
W: (902) 455-3307 #33
C: (902) 488-5155