Coca-Cola Canada rolls out nation-wide rain barrel drop in support of the Great Canadian Shoreline Cleanup

125 rain barrels donated to help promote local watershed protection

HALIFAX, Sept. 13, 2011 /CNW/ - Teams of Coca-Cola Canada employees are rolling out across the country over the next two weeks in support of the Great Canadian Shoreline Cleanup. As part of the cleanup activities, a total of 125 rain barrels will be presented to five local community groups. The 'rain barrel drop' continues the celebration of Coca-Cola Canada's 125th anniversary and its commitment to make a positive difference in communities across Canada.

"We look forward to rolling up our sleeves in support of these cross-Canada cleanups," said Kevin Warren, President, Coca-Cola Refreshments Canada. "Coast to-coast, nearly 1,000 employees from 30 Coca-Cola facilities will be joining community efforts to clean up Canada's shorelines."

Twenty-five rain barrels each will be donated to local community groups in cleanup locations including Halifax, Nova Scotia; Montreal, Quebec; Toronto, Ontario; Calgary, Alberta; and Richmond, B.C. These rain barrels were converted from the concentrate barrels Coca-Cola uses in the manufacturing of its beverages into rainwater harvesting containers.

"The Great Canadian Shoreline Cleanup is a great example of how local action drives global change," said Gerald Butts, President and CEO, World Wildlife Fund Canada. "We are delighted that Coca-Cola is joining us on this important national initiative that involves thousands of Canadians in effecting positive change."

"Water is an essential ingredient in our beverages and we recognize our responsibility to protect this resource," said Mr. Warren. "We're engaged in initiatives like the Great Canadian Shoreline Cleanup to encourage employees and other community members to get involved. We can all do more working with others than we can on our own."

Coca-Cola Canada invites all Canadians to join its employees and other members of their community across the nation to help preserve Canada's waterways and keep our shorelines beautiful and litter-free. Individuals and community groups can get more information and get involved in the Great Canadian Shoreline Cleanup by visiting

The Great Canadian Shoreline Cleanup is a grassroots conservation program that aims to promote understanding and education about shoreline conservation issues by engaging Canadians to rehabilitate shoreline areas through cleanups. This is a conservation initiative of the Vancouver Aquarium and WWF.  Last year, 47,000 people participated in the event across the country.

Coca-Cola Canada employee teams will also be present at the Great Canadian Shoreline Cleanup Kick-off event scheduled to take place at Kitsilano Beach Park, Vancouver, B.C. on  September 17 at 10:00 a.m.

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

*Local media can attend Cleanups and Barrel Drops as indicated below:

  • Halifax, Nova Scotia; September 13, 2:15 p.m.
    Location: Tufts Cove Dartmouth
  • Calgary, Alberta: September 22, 10:00 a.m.
    Location: Bow River, 17th Avenue SE.
  • Montreal, Quebec: September 23, 10:00 a.m.
    Location: La Ronde
  • Toronto, Ontario: September 23, 9:30 a.m.
    Location: ET Seton Park, Overlea Blvd. (accessed off Thorncliffe Park Drive)

SOURCE Coca-Cola Canada

For further information:

Christina De Toni
Director, Public Affairs & Communications
Coca-Cola Refreshments Canada
C: (613) 889-0863

Teri Adams
Compass Communications Inc.
W: (902) 455-3307 #33
C: (902) 488-5155

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