COC Names Proximity Agency of Record

TORONTO, Nov. 4, 2011 /CNW/ - The Canadian Olympic Committee announced today that after a competitive RFP process, Proximity Canada has officially become the creative agency of record for the Canadian Olympic Committee (COC).

"While we had some very impressive submissions from many of Canada's leading creative agencies, the Proximity team came out on top," said Derek Kent, Chief Marketing Officer at the COC. "Their powerful thinking, creative ideas, and client passion came through on every level. We are looking forward to them helping us tell compelling athlete stories and shine a spotlight on them."

The teams have already met to discuss the brand strategy work.

"Yes, the Canadian Olympic Team is one of the top profile brands in the country and we are proud to partner with the COC," said Dave Lafond, President of Proximity Canada. "Our group is extremely excited to work on this iconic brand to shine a spotlight on athletes with the London 2012 Olympic Games right around the corner." 

Over a dozen agencies competed in the proposal process. As a part of the new marketing partnership, Proximity agreed to provide in-kind work. The work will include counsel on brand and digital strategy and the creation of a London Olympic Games campaign.

"This is Canada's brand. The goal here is to showcase our athletes, tell their stories and offer an opportunity for 33 million Canadians to celebrate Team Canada. Together we will be creating a platform going into the 2012 London Olympic Games and beyond," concluded Derek Kent.

About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).


For further information:

Dimitri Soudas, Executive Director, Communications, Canadian Olympic Committee
Tel.: (416) 324-4136, Email:


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