Western North American Hotel Chain to Give Away One Million Aeroplan
VANCOUVER AND MONTREAL, Jan. 20 /CNW Telbec/ - Coast Hotels & Resorts
today announced that it has partnered with Aeroplan, Canada's premier
coalition loyalty program, whereby guests can earn Aeroplan Miles per
stay at over 40 Coast Hotels locations in western North America.
Starting February 1, 2011, Aeroplan Members can earn up to 500 Aeroplan
Miles per stay at Coast Hotels' properties in British Columbia,
Alberta, Northwest Territories, Alaska, Washington, Oregon, California
and Hawaii. To earn miles, members simply present their Aeroplan card
at the hotel when checking-in or join the Coast Rewards loyalty program
and select Aeroplan as their earning preference. Coast Rewards members
will be able to convert points to Aeroplan Miles through the Coast
"Our partnership with Aeroplan significantly extends Coast Hotels &
Resorts' value proposition by offering guests another premier loyalty
program to choose from," said Graeme Barrit, President of Coast Hotels
& Resorts. "The ability to earn Aeroplan Miles will create greater
awareness of the Coast Hotels & Resorts' brand with millions of
frequent travellers and allow us to better serve the business and
leisure travel community."
As part of a special launch promotion, Aeroplan Members who book and
stay at any Coast Hotels & Resorts' property between February 1, 2011
and April 8, 2011 will be automatically entered for a chance to win one
of 10 prizes of 100,000 Aeroplan Miles in Coast Hotels' ONE MILLION
MILE CONTEST. (Please visit www.coasthotels.com for additional information.) Aeroplan Members can also earn Double
Aeroplan Miles for each hotel stay until April 8, 2011.
"Coast Hotels & Resorts' brand is well respected throughout the West
Coast and we are thrilled to add them to the Aeroplan program," said
Vince Timpano, President and Chief Executive Officer, Aeroplan. "This
partnership will complement and enhance Aeroplan's extensive hotel
portfolio and also give members more hotel options across western North
Meeting planners can also earn Aeroplan Miles with Coast Hotels &
Resorts. Coast will offer the option to earn bonus miles for booking
meetings and/or securing room-blocks starting with 5,000 bonus miles
for a minimum of ten rooms at group eligible rates and up to 20,000
Aeroplan Miles for a booking of 100+ eligible rooms. Meeting planners
will also receive one Aeroplan Mile for every three dollars spent on
food, beverage and room rental charges for their event, excluding taxes
About Coast Hotels & Resorts
Coast Hotels & Resorts is a leading hotel chain in western North
America. The company's philosophy of serving its guests through a
superior standard of value, hospitality and service enables its
continuing expansion. Coast Hotels & Resorts now owns, manages and
franchises over 40 hotel and resort properties located throughout
British Columbia, Alberta, Northwest Territories, the western United
States, Alaska and Hawaii. Visit www.coasthotels.com or call 1-800-663-1144 for more information.
Aeroplan, Canada's premier coalition loyalty program, is owned by Groupe
Aeroplan Inc., a global leader in loyalty management.
Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 75 world-class partners, representing more than 150
brands in the financial, retail, and travel sectors.
In 2010, over 2 million rewards were issued to members including more
than 1.3 million flights on Air Canada and Star Alliance carriers which
offer travel to more than 1,000 destinations worldwide. In addition to
flights, members also have access to over 800 exciting specialty,
merchandise, hotel, car rental and experiential rewards.
For more information about Aeroplan, please visit www.aeroplan.com or www.groupeaeroplan.com.
SOURCE AEROPLAN CANADA INC.
For further information:
Martin Livingston, Public Relations for Coast Hotels & Resorts
BreakThrough Communications Inc.
604-685-4742 ext. 2