Testimonial video: Marie-Claude, a 29 year-old woman, talks about her lifetime fight against morbid obesity and gives a glimmer of hope to morbidly obese people.
Testimonial video: Jennifer underwent bariatric surgery to win her fight against morbid obesity. She talks about this effective and safe treatment for morbidly obese.
Bios - Marie-Claude Dupont and Jennifer Schultz
Two videos communicate hope to break the isolation of the morbidly obese
MONTREAL, Nov. 9, 2011 /CNW Telbec/ - The Coalition against Morbid
Obesity launched today a social media campaign to combat morbid
obesity. The campaign includes two touching video testimonies that
viewers are invited to watch and share, in which two people affected by
morbid obesity recount their stories.
By launching these videos today, the Coalition hopes to break the
isolation of people who are morbidly obese, raise their awareness of
the dangerous effects of their disease on their health and quality of
life, and inform them about the existence of an effective treatment.
In the first video, Marie-Claude, 29, shares a message of hope with the
hundreds of thousands of people who, like her, are living with morbid
obesity. She talks about becoming aware of the fact that she could not
fight this disease alone and about the help she sought out. In the
second video, Jennifer talks about her decision to undergo bariatric
surgery in 2004, a choice she made to improve her quality of life. The
two videos are broadcast on YouTube and available on the Coalition's Website (www.lepoidsquitue.com) and Facebook page.
"By launching this campaign, the Coalition is using a new platform to
directly contact and deliver a message to over 400,000 Quebecers
suffering from morbid obesity, people who also often suffer from
isolation. Many people know someone who is suffering from this disease.
Using the Internet - the preferred source of information for morbidly
obese people - will help the Coalition reach these people directly and
inform them about the consequences of morbid obesity," explained
Coalition cofounder Jennifer Schultz.
A campaign with viral ambitions
In the campaign's second stage, people with morbid obesity will be
invited to create their own video message. "We feel that now, more than
ever, morbidly obese people are ready to talk publically and step out
of their isolation to ask for help. They want to make their voices
heard to share what they are experiencing and find the strength and
courage to take control of their lives and get the care they need. The
campaign will only be worthwhile if as many people as possible create
and share videos about their own experiences," Schultz added.
The Coalition hopes that this campaign will go viral to encourage people
with morbid obesity to learn more about the disease, about the dangers
it presents to their health and quality of life, and about bariatric
surgery, the most effective treatment for combating it.
Banking on strength in numbers, the Coalition will call on its 1,250
members and their many Facebook fans to pass on the video testimonies.
The Coalition hopes to send out the message widely and encourage as
many people as possible to contribute their own videos to make the
campaign a success.
Morbid obesity is the starting point for different types of diseases
that are often fatal, such as arterial hypertension, Type 2 diabetes
and heart disease. An individual's obesity level can be evaluated by
means of the body mass index (BMI), which is calculated by dividing the
person's weight by his or her height squared (Kg/m2). Morbid obesity corresponds to a BMI of 40 or more, or 35 or more if
accompanied by comorbidities.
According to the World Health Organization (WHO), bariatric surgery is
considered to be the only effective treatment for morbid obesity.
Bariatric surgery includes a series of techniques that are based on two
intervention principles: gastric bypass (reduced volume) and intestinal
malabsorption (derivation). In Quebec in 2005, the Agence d'évaluation
des technologies et des modes d'intervention en santé (AETMIS) tabled a
report entitled "Surgical Treatment of Morbid Obesity - Update," which
reviews all bariatric surgery techniques. The AETMIS recommended
establishing an action plan in Quebec to define the need for bariatric
surgery and devise ways to respond to it.
About the Coalition against Morbid Obesity
Created in February 2007, the Coalition against Morbid Obesity is a
non-profit, Quebec-based organization that draws on the strength of
association to increase awareness of the issue of morbid obesity and to
foster better access to bariatric surgery in Québec. Its signature
"Weight that kills" expresses the dramatic situation that is
experienced by people who are suffering from morbid obesity. As its
name indicates, this disease leads to a faster death for those who are
afflicted. For more information, visit (www.lepoidsquitue.com).
Video with caption: "Testimonial video: Marie-Claude, a 29 year-old woman, talks about her lifetime fight against morbid obesity and gives a glimmer of hope to morbidly obese people.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111109_C3935_VIDEO_EN_6313.mp4&posterurl=http://photos.newswire.ca/images/20111109_C3935_PHOTO_EN_6313.jpg&clientName=Coalition%20against%20morbid%20obesity&caption=Testimonial%20video%3A%20Marie%2DClaude%2C%20a%2029%20year%2Dold%20woman%2C%20talks%20about%20her%20lifetime%20fight%20against%20morbid%20obesity%20and%20gives%20a%20glimmer%20of%20hope%20to%20morbidly%20obese%20people%2E&title=Video%20testimonial%20of%20a%20morbidly%20obese%20
Video with caption: "Testimonial video: Jennifer underwent bariatric surgery to win her fight against morbid obesity. She talks about this effective and safe treatment for morbidly obese.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111109_C3935_VIDEO_EN_6311.mp4&posterurl=http://photos.newswire.ca/images/20111109_C3935_PHOTO_EN_6311.jpg&clientName=Coalition%20against%20morbid%20obesity&caption=Testimonial%20video%3A%20Jennifer%20underwent%20bariatric%20surgery%20to%20win%20her%20fight%20against%20morbid%20obesity%2E%20She%20talks%20about%20this%20effective%20and%20safe%20treatment%20for%20morbidly%20obese%2E&title=Video%20testimonial%20on%20Bariatric%20Surgery%20
PDF with caption: "Bios - Marie-Claude Dupont and Jennifer Schultz". PDF available at: http://stream1.newswire.ca/media/2011/11/09/20111109_C3935_DOC_EN_6315.pdf
SOURCE Coalition against morbid obesity
For further information:
514-521-8216 | 514-702-2744 (cell.)