CNIB Shades of Fun auction releases new batch of celebrity sunglasses

More entertainers and sports figures join in to help Canadians with vision loss

TORONTO, May 25, 2011 /CNW/ - Building on the tremendous support garnered for the Shades of Fun auction on eBay launched in early May, CNIB is pleased to announce it has released a second wave of shades from celebrities including actor Rachel McAdams, singer Anne Murray and hockey icon Wayne Gretzky.

"The generosity and support we've received for this auction been truly amazing. We started by asking a few celebrities to donate their sunglasses and the word traveled fast," said Steve Lutz, Vice President of Fund Development, CNIB. "Shades from stars across North America have continued to pour in, so we've decided to extend the auction to make them available to fans."

Open to the public at, the auction is part of CNIB's Shades of Fun campaign, an annual fundraiser that encourages Canadians from coast to coast to slip on their sunglasses to protect their eyes from UV damage, and raise funds to support CNIB services for people with vision loss.

McAdams, Murray and Gretzky are joined in their support of CNIB by 30 additional other entertainers including Chris Potter ("CBC's Heartland"), Farley Flex ("Canadian Idol"), Muchmusic VJ Jesse Giddings, supermodel Stacey McKenzie, and musicians Shiloh and Massari.

In addition to Gretzky, other sports figures who have joined the campaign include baseball icon Fergie Jenkins, Vancouver Whitecaps FC president Bob Lenarduzzi and Olympic athletes Kristina Groves, Charles Hamelin, Maëlle Ricker, among others.

Fans can view the full list of participating celebrities and their sunglasses at The auction is open to bidders across Canada and around the world and will run until the end of May. All proceeds will help support CNIB services for Canadians who are blind or partially sighted, like learning how to cook again, walk safely with a white cane or use a computer.

About Shades of Fun
Shades of Fun day (May 26) and the Shades of Fun celebrity auction are among many exciting initiatives taking place in celebration of CNIB Vision Health Month. Throughout May, CNIB is calling on Canadians to take control of their eye health by getting their eyes checked, wearing sunglasses year-round and learning more about vision health. To learn more, visit

About CNIB
CNIB is a registered charity, passionately providing community-based support, knowledge and a national voice to ensure Canadians who are blind or partially sighted have the confidence, skills and opportunities to fully participate in life. To make a donation or learn more, visit or call the toll-free CNIB Helpline at 1-800-563-2642.

CNIB eBay auction:
Shades of Fun day:


For further information:

Melita Vega
Manager, Marketing & Communications
416-486-2500 (ext. 7715)

Profil de l'entreprise


Renseignements sur cet organisme


Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .


Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.


Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.