CNIB Opens Auditions for Third Annual iFactor Musical Competition

Unique Musical Competition Offers Aspiring Artists With Vision Loss Once-in-a-Lifetime Opportunity to Nurture and Showcase Talent

TORONTO, Jan. 11 /CNW/ - CNIB is calling all Canadians with vision loss who are 16 years of age or older to unleash their inner rock star and audition for the 2011 iFactor competition. Now in its third year, iFactor is CNIB's premier musical competition for people with vision loss that offers a once-in-a-life time opportunity to hone and share their musical talents.

"At CNIB, we are passionate about celebrating the triumphs of Canadians who are blind or partially sighted," said John Rafferty, President and CEO, CNIB. "The iFactor competition provides a unique forum for aspiring artists with vision loss to further develop their musical talents under the guidance of renowned music industry professionals. We encourage all Canadians with vision loss to audition for this year's iFactor competition and earn their chance to shine."

To enter this year's competition, contestants must submit a video of their musical performance by June 9 on www.theifactor.ca. After a rigorous selection process that includes public votes and validation by a panel of independent judges, the top 10 semi-finalists will be whisked away to CNIB Lake Joseph Centre in Muskoka, Ontario for a week of training that includes professional music coaching and stage presence training under the guidance of accomplished music industry professionals. Each hopeful will then battle it out during a live finale on August 20, 2011 for the title of iFactor winner and snag the opportunity to open for award-winning Juno nominee and singer-songwriter, Terry Kelly.

In addition to serving as a forum to nurture the talent of Canadians with vision loss, The iFactor competition is also a signature CNIB event that helps raise funds for vital programs and services. Canadians can help support CNIB through the iFactor competition by casting online votes for their favourite performer, becoming a sponsor or by purchasing tickets to the live finale.

For more information about iFactor contest guidelines, to download a sponsorship package, or to catch up with past winners, visit us online at www.theifactor.ca.

About The iFactor
Launched at the CNIB Lake Joseph Centre (Lake Joe) in 2009, The iFactor is a nationwide musical competition for people living with vision loss, where contestants are given the opportunity to further their musical talents under the guidance of renowned entertainment industry professionals.

Auditions for the 2011 iFactor competition take place online from January 10 to June 9. Public voting runs from February 14 to June 15. After a rigorous selection process that includes public voting and judging by an independent panel of judges, the top 10 semi-finalists will be announced on June 22. All finalists will receive round trip transportation to CNIB Lake Joseph Centre in Muskoka, Ontario, for one week of professional musical training before taking part in the iFactor live finale on August 20, 2011. For more information, please visit www.theifactor.ca

About CNIB
CNIB provides community-based support, knowledge and a national voice to ensure Canadians who are blind or partially sighted have the confidence, skills and opportunities to fully participate in life. To find out more, visit www.cnib.ca or call 1-800-563-2642.

SOURCE CNIB

For further information:

and interviews, please contact: 
Melita Vega
Manager, Marketing & Communications
CNIB
Office: 416-486-2500, ext.7715
melita.vega@cnib.ca


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