CIBC encourages Canadians to SWITCH to a bank with expertise, advice and innovation

TORONTO, April 4 /CNW/ - CIBC (TSX: CM) (NYSE: CM) today is launching a new advertising campaign that builds on the momentum of its successful marketing initiatives over the past several years. The new SWITCH campaign demonstrates how Canadians can benefit from CIBC's expertise, advice and innovation in real life situations.

A recent study by Ernst & Young shows that Canadians are looking for more personalized attention and service - and are willing to switch banks to get it. A recent CIBC poll shows that 71 per cent of Canadians think it's more important to set financial goals today than it was five years ago.

"More than ever, a top priority for Canadians is to get their financial affairs in order with the help of a bank that understands what matters to them," said Stephen Forbes, CIBC's Executive Vice-President of Marketing, Communications & Public Affairs. "The top three priorities for Canadians are to increase their savings, pay down their debt faster and find ways to bank more conveniently. Our new campaign invites our clients and Canadians to come to CIBC to get advice that's understandable, easily accessible and offers them real value that's aligned to their personal financial objectives."

The campaign showcases the expertise of CIBC employees, supported by strong, innovative product offers like the Wealth Builder Option for CIBC mortgages which enables Canadians to build their investments as they pay down their mortgage. CIBC is also showcasing its market leadership and innovation in the area of mobile banking.

The campaign includes print and online advertising and a series of 30-second TV commercials, the first of which are launching this week featuring the Wealth Builder mortgage and CIBC Mobile Banking. The commercials will run during major English-language shows such as The Amazing Race, Survivor, Hockey Night in Canada and Grey's Anatomy over the coming weeks. French-language commercials will run during hit francophone shows on specialty channels such as ARTV, RDS, Series+ and Canal D. CIBC will launch additional TV spots over the coming months as part of the Switch series.

With nearly 1,100 locations across the country, CIBC has one of the largest branch networks in Canada. CIBC clients also benefit from access to nearly 4,000 automated bank machines, and 24/7 service by phone, online and through mobile banking.

CIBC is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, and has offices in the United States and around the world. You can find other news releases and information about CIBC in our Press Centre on our corporate website at


For further information: Media contact: Kevin Dove, Senior Director, External Communications & Media Relations, 416-980-8835


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