TORONTO, Jan. 19 /CNW/ - CIBC (CM: TSX;NYSE) today proudly announces
that it will be a presenting sponsor of the International Indian Film
Academy (IIFA) Awards to be held in Toronto in June 2011.
The IIFA Awards, also known as the 'Academy Awards of Bollywood', are
the annual film awards for India's global movie industry. This is the
first time this event will be held in North America and it is expected
to attract over 40,000 visitors to Toronto as well as a global audience
of 350 million viewers.
"The IIFA 2011 program will not only shine a spotlight on the very best
of the Indian film industry from around the world, but, as importantly,
it will showcase the diversity, pride and passion of Canada's South
Asian communities, and Canadians of all backgrounds," said Sonia
Baxendale, President of CIBC Retail Markets.
CIBC clients have access to more than 1,100 branches and offices across
Canada. These branches reflect the communities in which CIBC operates,
with many offering service in a number of languages, including Urdu,
Punjabi, Hindi, Sinhala, Farsi, Telugu, Marathi, Gujarati, Bengali
(Bangla) and Tamil.
"Our sponsorship of IIFA is just another example of how CIBC, together
with our employees and clients, embrace Canada's diversity. At the same
time, we are excited to honour the cultural, artistic and business
contributions of the global South Asian community," said Ms. Baxendale.
In additional to being a presenting sponsor for the International Indian
Film Academy Awards in Toronto in 2011, CIBC has a long history of
supporting South Asian community events and organizations, including
the Indo-Canada Chamber of Commerce (ICCC), Punjabi Virsa Day, Diwali
Mahautsav in Toronto, ON, Vaisakhi celebrations in BC and various
Diwali, Eid and other cultural celebrations in Vancouver, B.C., as well
as the Mosaic - South Asian Heritage Festival in Mississauga, ON.
CIBC is a leading North American financial institution with nearly 11
million personal banking and business clients. CIBC offers a full range
of products and services through its comprehensive electronic banking
network, branches and offices across Canada, and has offices in the
United States and around the world. You can find other news releases
and information about CIBC in our Press Centre on our corporate website
For further information:
Media contact: Kevin Dove, Senior Director, External Communications & Media Relations, 416-980-8835