-Five Delicious Flavours Now Available in the GTA-
NORWICH, NY, Nov. 16, 2011 /CNW/ - Chobani, the number one selling
yogurt brand in the United States, will be available starting this week
in Canada. The launch will include five flavours of creamy
Chobani—Black Cherry, Strawberry, Peach, Plain and Pomegranate—which
will be sold at a variety of Loblaw banner stores in the Greater
Toronto Area and Hamilton.
"We've had an outpouring of requests from Canadians to bring Chobani to
Canada, and we listened," said Hamdi Ulukaya, CEO and Founder of
Chobani. "It's been a long time coming, but we couldn't be more excited
to announce our launch in the GTA - the first step to bringing Chobani
to all of Canada."
Chobani was founded in 2005 by Hamdi Ulukaya, a native of Turkey, who
believed everyone deserved access to high-quality yogurt. Expertly
crafted by Master Yogurt Maker Mustafa Dogan, Chobani is made with only
natural ingredients and offers many health benefits including: two
times more protein than regular yogurt; five live and active cultures;
three strains of probiotics; free of gluten and is a good source of
Loblaw Companies Limited will serve as the test market retail partner in
the Greater Toronto Area for a one-year period. Chobani is available at
65 Loblaws, Fortinos, Superstore and valu-mart locations.
Chobani's expansion into Canada comes on the heels of their announcement
to open a second production facility in Twin Falls, Idaho within the
next year. Housed on 200 acres of agricultural and industrial land,
Chobani plans to invest over $100 million to build a state-of-the-art,
high capacity production facility. The brand's second domestic
manufacturing plant will enable consumers' to more easily find their
favourite Chobani products in stores as well as the brand's ability to
work on new and exciting Chobani product innovations.
As America's number one selling yogurt, Chobani was founded on the
belief that people have great taste; they just need great options. That
is why Chobani produces only the highest quality, best tasting products
made with only natural ingredients out of their South Edmeston, N.Y.
production facility. As part of Chobani's Nothing But Good philosophy, the company's team is committed to supporting local farmers
and gives a portion of their annual profits to charities worldwide
through the Shepherd's Gift Foundation, the company's charitable arm.
All Chobani products are gluten-free, Kosher certified, made with milk
free of rBST and provide two times more protein than regular yogurt,
five live and active cultures, and three strains of probiotics. Chobani
retails for MSRP $1.79/170g and $8.59/907g. Chobani products are
available at Loblaw stores throughout the Greater Toronto Area and
Hamilton, Ontario. For more information, visit chobani.com.
For further information:
For more information or to arrange an interview, please contact:
Nicki Briggs, Director of Communications for Chobani, 617-515-1564, firstname.lastname@example.org
Lauren Grant, High Road Communications on behalf of Chobani, 416-644-2237, email@example.com