New data shows many parents are not taking proper precautions to reduce
the risk of poisoning from common household products
TORONTO, May 28, 2012 /CNW/ - A recent survey demonstrates a wide gap
between what parents know they should do and their actual behavior when
it comes to poison prevention in the home. The survey was conducted by
Leger Marketing on behalf of Safe Kids Canada, and is being unveiled
today as part of the kick off to national Safe Kids Week: May 28 to
June 3, 2012.
The poll showed nearly all parents (98 per cent) with children age 14
and under feel it's important to lock up medications and cleaning
products. Yet half of them store medications in a medicine cabinet and
more than 60 per cent store cleaning products under the sink.
Unfortunately, these common spots are often too accessible to little
hands. Each year an estimated seven children under 14 die and close to
1,700 end up in the hospital with serious injuries due to poisoning,
according to hospital data.
"Young children are curious by nature and explore their environment by
touching and putting things in their mouths," says Pamela Fuselli, the
executive director of Safe Kids Canada. "So it's crucial to check your
home for potential poisons and store them where children can't see them
and lock them up so children can't get at them."
The most common causes of child poisoning are medications and cleaning
products, as well as other household items like gardening and pest
control products; car supplies like windshield washer fluid; health and
beauty products like nail polish remover; and art supplies.
Selina Esteves, mother of three-year-old Hudson and six-year-old Ethan,
now stores her family's medications in a locked box, out of sight of
her children. Selina was motivated to take these important steps
because Hudson recently ended up in the emergency department after
drinking the contents of two bottles of children's medications.
"I thought he was in bed," says his mother. "But, he had dragged a stool
over to the bathroom cupboard, climbed up the shelves and reached the
family medicine bin. He then opened two child-resistant medicine
bottles and drank them. Until the doctors told me he was fine, every
worst-case scenario went through my mind."
"Poison centres across Canada receive about 160,000 phone calls each
year and almost half of those calls are from frantic parents involving
children younger than six," reports Dr. Martin Laliberté, president of
the Canadian Association of Poison Control Centres. "Parents who think
their child has been poisoned, should immediately contact the nearest
poison centre or call 911."
Make your home a poison-proof zone
Here are five poison prevention tips to guide parents:
Buy medications with a child-resistant cap whenever possible and store
all medications and vitamins in a locked box (a small toolbox with a
combination lock or padlock works well). Keep the locked box, and the
key, out of sight and out of reach of children.
Store household cleaners, like dishwasher detergent and bleach; car
supplies, such as windshield washer fluid; cosmetics, like nail polish
remover; and garden supplies like pesticides, in locked bins, cupboards
or drawers. A child safety latch is an acceptable alternative.
Keep all medications and other household poisons in their original
containers with their original labels.
Do not refer to medication as candy; children may seek it out when
you're not around.
If you suspect your child has been poisoned, call your local poison
centre or 911. Add the number of your area poison centre to your cell
and home phones.
Safe Kids Week 2012
Today marks the launch of Safe Kids Week 2012, Out of Sight & Locked up Tight!, which is sponsored by Johnson & Johnson Inc., with community grants
supported by Kidde Canada. Across Canada, Safe Kids Canada partners are
conducting Out of Sight & Locked up Tight! events from May 28 to June 3, educating families on poison prevention
in the home.
Spokespeople across Canada
Safe Kids Canada has local expert spokespeople in Toronto, Montreal,
Halifax, PEI, Winnipeg, Saskatoon, Edmonton and Vancouver.
Media launch in Toronto
Media are invited to interview, in person, Selina Esteves and her son
Hudson, as well Pamela Fuselli, executive director of Safe Kids Canada.
They will be available between 9 a.m. and 2 p.m. on Monday, May 28 at
Selina's home. Dr. Margaret Thompson, medical director, Ontario Poison
Centre will also be available there in person until noon. Photos can be
taken with Selina and her son, and on-site examples of poison
prevention practices will be given. Ms. Fuselli and Dr. Thompson will
also be available at other times as necessary.
About Safe Kids Canada
Safe Kids Canada's mission is to lead and inspire a culture of safety
across the country in order to reduce unintentional injuries, the
leading cause of death among children and youth in Canada. As a
national leader, Safe Kids Canada uses a collaborative and innovative
approach to develop partnerships, conduct research, raise awareness and
advocate in order to prevent serious injuries among children, youth and
their families. Our vision is Fewer Injuries. Healthier Children. A Safer Canada. Safe Kids Canada is the national injury prevention program of The
Hospital for Sick Children. To learn more about Safe Kids Canada and
child safety, visit www.safekidscanada.ca.
About Johnson & Johnson
Johnson & Johnson is the founding sponsor of Safe Kids in North America
(Canada, U.S., and Puerto Rico), and in 17 other countries around the
world. In Canada, Johnson & Johnson Inc. also sponsors Safe Kids Week,
Safe Kids Canada's largest annual public awareness program designed to
help reduce the frequency and severity of preventable childhood
injuries, the leading cause of death and disability of Canadian
children. As part of the Johnson & Johnson Family of Companies, the
employees of Johnson & Johnson Inc. in Canada are united and inspired
by caring for the world, one person at a time. Together with our partners in health care we touch the lives of over a
billion people every day, throughout the world. Johnson & Johnson has
more than 250 operating companies in 57 countries around the world,
employing 115,500 people and selling products in more than 175
countries. Johnson & Johnson worldwide headquarters is in New
Brunswick, New Jersey, USA. Johnson & Johnson Inc. Canadian head
office is located in Markham, Ontario.
B-roll is available on Monday, May 28:
Time of feed:
Monday, May 28, 2012 at 10:00 - 10:30 and again at 14:00 - 14:30 Eastern
Download Freq: 3820MHz V
Audio subcarriers 6.8 left, 6.2 right
For assistance with the feed call: 1-800-565-1471
B-roll is also available via download on Monday May 28, 2012, at the
Please contact email@example.com if you do not have your Login ID and Password.
Leger Marketing surveyed 1,039 adult Canadians with children aged 14 and
under. The national online survey was conducted between April 2 and
April 9, 2012. A probability sample of the same size would yield a
margin of error of ±3.4%, 19 times out of 20.
Video with caption: "Video: Safe Kids Week 2012 : Poison Prevention ". Video available at: http://www.youtube.com/watch?v=st647O4F6hI
Image with caption: "Selina Esteves, mother, and three-year-old Hudson who drank the contents of two bottles of children's medications. Hudson survived without repercussions, but Esteves wants Canadians to know they should keep potential poisons Out of Sight and Locked up Tight so they avoid going through a similar traumatic experience. (CNW Group/Safe Kids Canada)". Image available at: http://photos.newswire.ca/images/download/20120528_C2919_PHOTO_EN_14198.jpg
PDF available at: http://stream1.newswire.ca/media/2012/05/28/20120528_C2919_DOC_EN_14202.pdf
SOURCE: Safe Kids Canada
For further information:
To arrange interviews or for more information, contact:
David Mircheff / Sheba Zaidi
Environics Communications Inc.
416-969-2776 / 416-969-2652
firstname.lastname@example.org / email@example.com