TORONTO, Feb. 17 /CNW/ - In an early morning press conference at the
opening of the Canadian International Auto Show in Toronto, the
Chevrolet Cruze was declared the 2011 Canadian Car of the Year (CCOTY)
by the Automobile Journalists Association of Canada (AJAC).
"We are very proud to receive AJAC's 2011 Canadian Car of the Year
honours for the all-new Chevrolet Cruze, which reflects a major
refocusing of investment on smaller vehicles and fuel efficient
technologies," said Kevin Williams, GM of Canada's president and managing director.
"The Cruze represents our line in the sand: We're playing to win - and
delivering the goods - in the small car business."
General Motors won three out of the eleven "Best New" categories when
announced in October 2010. All "Best New" category winners are
eligible to compete for the overall crown of either the "Canadian Car
of the Year" or the "Canadian Utility Vehicle of the Year". The
Chevrolet Cruze was also the winner in the "Best New Small Car over
AJAC's Canadian Car of the Year Awards chair, Richard Russell, said: "We are extremely proud of the Canadian Car of the Year program. We have
gained a great deal of experience and made continual adjustments to the
program through the last twenty-six years as the market and vehicles
have evolved. The goal has always been to provide Canadian consumers
with the most accurate, unbiased and useful information possible to
assist them in making purchase decisions. This is possible because of
the participation of more than 70 experienced experienced automotive
reviewers, thorough evaluation procedures and the impartiality assured
by secret ballots submitted to and tabulated by the international
accounting firm of KPMG. "
Unlike other awards, this is not a popularity contest based on the
opinions of a few people. Our winners are determined on a combination
of measured facts and subjective evaluations of more than 20 parameters
by the journalists - more than 40,000 pieces of data in all. Most
importantly, they are based on actual testing of the vehicles -
back-to-back; on the same roads and in the same conditions on the same
The vote results that determined today's winners are available to
consumers as a resource buying guide on the AJAC web site. Also
available are the comparative test data derived from the journalists'
extensive four day evaluation of 144 new vehicles in
Niagara-on-the-Lake, Ontario in October. This annual event is known
in the industry as "TestFest". Shell Canada is the official fuel
supplier of the event.
The rigorous evaluation program includes "real world" driving on public
roads. A variety of routes are chosen to reflect the normal use for
each class of vehicle so that the test and vote results are relevant to
potential car and truck buyers.
Still looking to buy a 2010, 2009, or even a 2008 vehicle? AJAC
archives the comparative test data from previous years on its web site.
Photos from today's award announcements, the category winners' press
conference, and the TestFest evaluation event, are available for print
and broadcast media under <Canadian Car of the Year< Photo Gallery< on
the AJAC web site.
In addition, our AJAC journalists who evaluated the brand new models at
TestFest are available across Canada for interviews to talk about the
procedures, vote results and comparative data. Media are invited to
visit the AJAC web site and log-in under "Ask An AJAC Expert", then
choose the "Media" link to access interview information once validation
This press release was distributed by the CNW Group: AJAC's official
SOURCE Automobile Journalists Association of Canada
For further information:
For more information on the 2011 Canadian Car of the Year Awards, either visit our AJAC web site at www.ajac.ca, call the AJAC office at 1.705.924.3444, or send us an email: email@example.com.