TORONTO, May 17 /CNW/ - With the Victoria Day long weekend (May 21-23)
and warmer weather marking the "unofficial" start of summer, LCBO
encourages Ontarians to plan ahead, travel safely and celebrate
responsibly throughout the entire season.
For many of us, summer isn't complete without outdoor entertaining,
barbeques, boating and having guests over to our backyards and
cottages. Being a "host with the most" is more than throwing a great
party, it's also about making sure everyone has a safe and enjoyable
time. There are simple, effective ways to avoid alcohol-related issues
and support responsible choices.
"We encourage everyone to have a safe summer season by drinking
responsibly and to never drink and drive or boat," says LCBO President
and CEO Bob Peter. "We can help hosts plan ahead and entertain safely
by offering responsible hosting advice through our store staff and
"Deflate the Elephant", LCBO's social responsibility campaign, urges
Ontarians to speak up to help prevent someone from drinking and
driving. Visitors to the campaign's Facebook site (www.facebook.com/DeflatetheElephant) can learn how to make a delicious, alcohol-free Mocktail for Victoria
Day celebrations in a short video featuring Cocktail Deeva Dee Brun.
The website (www.deflatetheelephant.com) enables visitors to download responsible hosting tips, entertaining
checklists and other Mocktail recipes. The website also features an
interactive hosting challenge, the free iPhone "Speak Up!" app and
information about the Facebook site.
During the summer season, LCBO retail staff will continue to be vigilant
about preventing sales to minors and people who are intoxicated. Last
year, they challenged approximately 3.6 million individuals for failing
to produce valid ID, appearing intoxicated or attempting to purchase
for a minor or an impaired individual. Service was refused to over
192,000 individuals, 82 per cent for reasons of age.
LCBO reminds customers to bring a reusable bag and take empty beverage
alcohol containers (large and small glass bottles, PET plastic, Tetra
Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit
For further information: