Cascades Launches the Thermafresh™ Recycled Cardboard Cooler

KINGSEY FALLS, QC, June 20, 2011 /CNW/ - The new cardboard cooler box is now being offered to consumers via the Cascades E-Boutique. A by-product of the ThermaFresh™ line used for the conservation and the commercial distribution of fresh fish, this model is specially designed for outdoor summer activities. The cooler offers a green alternative to non recyclable limited-use coolers as it is composed of 70% recycled fibres besides being recyclable.

The outer shell of the cooler is made entirely with FSC® certified NorShield® cardboard which renders it water-repellent. The inside insulating layer is made of honeycomb paperboard and covered with a metalized film liner which acts as a thermal barrier. The portable cooler is as effective as traditional limited-use coolers.

This first outdoor model is perfectly adapted to outdoor activities such as camping, the beach and picnics. You can store beverages in it as well as food. Also, it is reusable and foldable to ease its storage.

This novelty fits in perfectly with the Cascades values as well as its innovative low environmental footprint product offering, manufactured with recycled and recyclable materials.

Cascades E-Boutique on the Web

The outdoor ThermaFresh™ cooler is now offered online at Cascades' E-Boutique:

New eco-designed products will be launched between now and the end of the year. Come visit Cascades' E-Boutique regularly for information on Cascades' most recent innovations.

™ ThermaFresh is a trademark of Fresh Bailiwick Inc. Patent in pending.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs more than 11,000 employees, who work in more than 100 units located in North America and Europe. Its management philosophy, its more than 45 years of experience in recycling and its continued efforts in research and development are strengths that enable Cascades to create new products for its customers. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS.

Image with caption: "Cascades Thermafresh™ Recycled Cardboard Cooler (CNW Group/Cascades Tissue Group)". Image available at:

SOURCE Cascades Tissue Group

For further information:

Hubert Bolduc
Vice-President, Communications and Public Affairs
Carl Blanchet
Corporate Director, Business Development



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Cascades Tissue Group

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