KINGSEY FALLS, QC, June 20, 2011 /CNW/ - The new cardboard cooler box is now being offered to consumers via the Cascades E-Boutique. A
by-product of the ThermaFresh™ line used for the conservation and the
commercial distribution of fresh fish, this model is specially designed
for outdoor summer activities. The cooler offers a green alternative to
non recyclable limited-use coolers as it is composed of 70% recycled
fibres besides being recyclable.
The outer shell of the cooler is made entirely with FSC® certified NorShield® cardboard which renders it water-repellent. The inside insulating layer
is made of honeycomb paperboard and covered with a metalized film liner
which acts as a thermal barrier. The portable cooler is as effective as
traditional limited-use coolers.
This first outdoor model is perfectly adapted to outdoor activities such
as camping, the beach and picnics. You can store beverages in it as
well as food. Also, it is reusable and foldable to ease its storage.
This novelty fits in perfectly with the Cascades values as well as its
innovative low environmental footprint product offering, manufactured
with recycled and recyclable materials.
Cascades E-Boutique on the Web
The outdoor ThermaFresh™ cooler is now offered online at Cascades'
New eco-designed products will be launched between now and the end of
the year. Come visit Cascades' E-Boutique regularly for information on
Cascades' most recent innovations.
™ ThermaFresh is a trademark of Fresh Bailiwick Inc. Patent in pending.
Founded in 1964, Cascades produces, converts and markets packaging and
tissue products that are composed mainly of recycled fibres. The
Company employs more than 11,000 employees, who work in more than 100
units located in North America and Europe. Its management philosophy,
its more than 45 years of experience in recycling and its continued
efforts in research and development are strengths that enable Cascades
to create new products for its customers. Cascades' shares trade on the
Toronto Stock Exchange, under the ticker symbol CAS.
Image with caption: "Cascades Thermafresh™ Recycled Cardboard Cooler (CNW Group/Cascades Tissue Group)". Image available at: http://photos.newswire.ca/images/download/20110620_C7231_PHOTO_EN_01.jpg
SOURCE Cascades Tissue Group
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