Franchise locations across North America to host fundraiser in support of local charities

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HAMILTON, ON, June 7, 2011 /CNW/ - On Saturday, June 11, CARSTAR Collision Centres in Canada and the United States will aim to break the Guinness World Record for the World's largest car wash by washing more than 4,100 cars in eight hours at multiple venues.  The North America-wide world record attempt will see more than 120 events taking place to break the current record set by CARSTAR in 2009.

In Canada, volunteers and staff from CARSTAR locations will roll up their sleeves and break out the buckets and sponges for the eighth annual Soaps It Up for Cystic Fibrosis National Car Wash Event. Various car wash events across Canada will take place between 10 a.m. and 3 p.m. EST (dates and times subject to vary based on location, full details listed at The funds raised at the car wash will support Cystic Fibrosis Canada and local charities.

"The passion, enthusiasm and commitment of CARSTAR's nationwide network of franchise partners, and customers and support of local communities across Canada have made Soaps It Up our largest and most successful annual fundraising event for eight years running," said Sam Mercanti, President and CEO of CARSTAR Automotive Canada Inc.  "We're hoping to reach some important milestones in 2011 - we want to break a Guinness World Record and we want to hit the 2 million dollar mark for funds raised for Cystic Fibrosis Canada, so we need Canadians to come out to their local CARSTAR Soaps It Up car wash on June 11 to help us make a big splash."

CARSTAR has been a proud supporter of Cystic Fibrosis Canada since learning that a granddaughter of a Franchise Partner had been diagnosed with cystic fibrosis (CF). In the last ten years, more than $1.8 million has been raised by CARSTAR Collision Repair Centres to help find a cure. This year, CARSTAR Canada has set a goal to raise $125,000 nationally through Soaps It Up, putting the total raised during CARSTAR Canada's partnership with Cystic Fibrosis Canada at over $2 million.

"Each June we look forward to the annual CARSTAR Soaps It Up fundraising event and this year's attempt to break a record adds an exciting element that we can all rally around," said Maureen Adamson, Chief Executive Officer of Cystic Fibrosis Canada. "We commend CARSTAR for continuing to bring added awareness and funds to the fight against cystic fibrosis."

Cystic fibrosis is a multi-system disease that affects mainly the lungs and the digestive system and is the most common fatal genetic disease that affects Canadian children and young adults. There is no cure. Approximately one in every 3,600 children born in Canada has cystic fibrosis. Each week in Canada, two children are diagnosed with cystic fibrosis and one person dies from the disease. Ultimately, most CF-related deaths are due to lung disease.

After eight years of success in Canada, this marks the third consecutive year that CARSTAR U.S. will be taking part in Soaps It Up. Funds raised from the American car wash events will benefit the Make-A-Wish Foundation®.

"After setting the world record in 2009, we are thrilled to once again be partnering with our U.S. counterparts in this cross-border initiative to break the record for the World's largest car wash", says Mercanti.  "Together, through events like Soaps It Up, we are able to reinforce our commitment to supporting charities and local communities across North America where we do business."

Tickets for CARSTAR Soaps It Up can be purchased for a minimum $5 donation and are available at participating CARSTAR locations across the country or at Consumers who purchase tickets will be eligible for a chance to win one of over 100 prizes including a trip to Punta Cana, a video gaming package featuring PlayStation 3, Xbox 360 and Kinect system and Nintendo 3DS, a stainless steel BBQ with accessories and gift cards to Tim Hortons and The Keg.

Sponsors for CARSTAR Soaps It Up include: AIR MILES®, AkzoNobel, BASF, Cystic Fibrosis Canada, Domino's Pizza of Canada, King Rose Travel and Nolitours.

To further raise awareness of the Soaps It Up campaign, CARSTAR Automotive Canada has released a series of videos to encourage people to get out and help break a meaningful record. The videos can be viewed on CARSTAR Automotive Canada's YouTube channel:

About CARSTAR Automotive Canada Inc.
CARSTAR is the only nationwide quality collision repair network in Canada and is the largest automotive repair franchise in North America, with over 400 locations. Founded in Hamilton, Ontario in 1995, CARSTAR Automotive Canada Inc. has grown from eight to over 150 locations throughout 10 provinces. Within Canada, CARSTAR repairs approximately 100,000 vehicles per year with the highest rate of customer satisfaction. Through a variety of fundraising initiatives, CARSTAR, its franchisees, partners and employees have raised over $1.8 million for Cystic Fibrosis Canada. For more information, please visit

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:



SOURCE CARSTAR Automotive Canada Inc.

For further information:

For more information about this event or to interview a local CARSTAR or Cystic Fibrosis Canada representative, please contact:

Matt Juniper or Michele Enhaynes   
905-949-8255 ext. 225 or 229 or  
          Jacklynn Tregunno
CARSTAR Automotive Canada
905-388-2264 ext. 231

Profil de l'entreprise

CARSTAR Automotive Canada Inc.

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