Carey Price joins under armour's roster of world-class athletes

The hockey goaltender joins elite athletes like Georges St-Pierre, Tom Brady and Michael Phelps

MONTREAL, Sept. 27, 2011 /CNW Telbec/ - Performance apparel world leader Under Armour announced today that Montreal Canadiens No. 31 Carey Price has joined its elite roster of professional athletes, during a press briefing at the Bell Sports Complex in Brossard. Price joins some of the world's best athletes, including Canadian UFC champion Georges St-Pierre, NFL MVP and New England Patriots quarterback Tom Brady, and Olympic gold-medalist Michael Phelps in partnering with Under Armour.

"Carey Price is a true athlete and Montreal is an impressive Canadian sports marketing hub like none other, especially when it comes to hockey. Partnering with Carey is a reflection of our global commitment to making athletes better everywhere," explains Corey Friesen, Director of Marketing for Under Armour in Canada. "Carey embodies Under Armour's spirit of competition and hunger to be the best. His agility, presence and performance in net made him the prime choice for Under Armour's first partnership with a NHL goalie."

"What you wear is really important in hockey and Under Armour products keep me cool, dry and light throughout a game, practice or workout. Their footwear, apparel and accessories are built to make me perform better and help me focus on my game and my training," shared Carey Price, number one goaltender for the Montreal Canadiens. "The UA team has proven their innovations in performance apparel is unmatched in helping athletes perform better. They really know and love sports so it was a natural fit for me to partner with them."

Over the next year, Price will participate in a number of marketing initiatives for Under Armour in Canada.

About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at

Image with caption: "Performance apparel world leader Under Armour announced today that Montreal Canadiens No. 31 Carey Price has joined its elite roster of professional athletes. (CNW Group/UNDER ARMOUR)". Image available at:


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