The hockey goaltender joins elite athletes like Georges St-Pierre, Tom
Brady and Michael Phelps
MONTREAL, Sept. 27, 2011 /CNW Telbec/ - Performance apparel world leader
Under Armour announced today that Montreal Canadiens No. 31 Carey Price
has joined its elite roster of professional athletes, during a press
briefing at the Bell Sports Complex in Brossard. Price joins some of
the world's best athletes, including Canadian UFC champion Georges
St-Pierre, NFL MVP and New England Patriots quarterback Tom Brady, and
Olympic gold-medalist Michael Phelps in partnering with Under Armour.
"Carey Price is a true athlete and Montreal is an impressive Canadian
sports marketing hub like none other, especially when it comes to
hockey. Partnering with Carey is a reflection of our global commitment
to making athletes better everywhere," explains Corey Friesen, Director
of Marketing for Under Armour in Canada. "Carey embodies Under Armour's
spirit of competition and hunger to be the best. His agility, presence
and performance in net made him the prime choice for Under Armour's
first partnership with a NHL goalie."
"What you wear is really important in hockey and Under Armour products
keep me cool, dry and light throughout a game, practice or workout.
Their footwear, apparel and accessories are built to make me perform
better and help me focus on my game and my training," shared Carey
Price, number one goaltender for the Montreal Canadiens. "The UA team
has proven their innovations in performance apparel is unmatched in
helping athletes perform better. They really know and love sports so it
was a natural fit for me to partner with them."
Over the next year, Price will participate in a number of marketing
initiatives for Under Armour in Canada.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and
distributor of branded performance apparel, footwear, and accessories.
The Company's products are sold worldwide and worn by athletes at all
levels, from youth to professional, on playing fields around the globe.
The Under Armour global headquarters is in Baltimore, Maryland, with
European headquarters in Amsterdam's Olympic Stadium, and additional
offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For
further information, please visit the Company's website at www.ua.com.
Image with caption: "Performance apparel world leader Under Armour announced today that Montreal Canadiens No. 31 Carey Price has joined its elite roster of professional athletes. (CNW Group/UNDER ARMOUR)". Image available at: http://photos.newswire.ca/images/download/20110927_C7026_PHOTO_EN_3899.jpg
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