The "Be Our Energy Star" Contest Focuses on Customer Interaction Through
Use of New Media
To view the Social Media Release, click here: http://smr.newswire.ca/en/capilano-mall/capilano-mall-uses-qr-codes-as-new-marketing-tool
NORTH VANCOUVER, May 6 /CNW/ - Capilano Mall is using QR Codes as an
option for customers to participate in the mall's "Be Our Energy Star"
contest. Entrants are being asked to write down, in 100 words or less,
what they are doing to be more environmentally or socially conscious
for a chance to WIN an Energy Star Certified LCD TV and Laptop valued
at over $3500.
The purpose of the contest is to drive traffic to Capilano Mall's new
micro-site; http://capilano-living-green.com. Capilano Mall's new program focuses on communicating the mall's
ongoing efforts over the past few years; working towards making
improvements in the areas of global and social responsibility.
One specific initiative Capilano Mall has embarked on is to reduce the
amount of waste the mall generates. Traditionally, when customers
enter a contest held in the mall, they submit their entry on a paper
ballot. In addition to paper ballots, Capilano Mall has now introduced
a new way for customers to enter contests in-mall through the use of QR
Codes (or quick response codes). The QR Code is printed directly onto
the mall signage. Customers can scan the code with their mobile device
and they will be linked directly to the contest entry form.
"Introducing this technology as an alternative for our customers is just
one of the ways that we are working to decrease our environmental
footprint," says Shera Allibhai, Marketing Director - Capilano Mall.
"We recognize that because this technology is still relatively
unfamiliar, getting customers to catch on and use the QR Code will take
both education and time. Changing consumer behaviour is always a
process, but we look forward to the challenge.
By using the QR Code technology and other alternative methods (like the
option to enter contests online), Capilano Mall's goal is to decrease
paper ballots by 75% over the next 2 years; which will eliminate in
excess of 9000 sheets of paper per annum.
For more information on Capilano Mall's ongoing efforts or to enter the
"Be Our Energy Star" contest visit http://capilano-living-green.com.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE bcIMC Realty Corp.c/o Bentall Kennedy (Canada) LP
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