Best Western International, CAA and the Hotel Association of Canada
Executives Discuss the Impact of an Improved Economy on Summer Travel
TORONTO, June 13, 2011 /CNW/ -- Higher gas prices aren't expected to keep travelers off the roads this summer, but rather than find last minute deals, travelers should book early and expect airlines, hotels and car rental brands to offer bonuses, such as upgrades or rewards points; according to travel executives at Best Western International, CAA and the Hotel Association of Canada (HAC) at the sixth annual Leisure Travel Summit in Toronto hosted in late May.
Given the improved economy and increased consumer optimism, pent-up demand for leisure travel has led to an increase of six to 11 percent in advance reservations to Canadian hotels during the peak summer months.
"Those who have had to forgo a vacation in recent years are now putting travel back on their 'must-do' lists for this summer, which we believe will translate to a strong summer for our Member hoteliers," said Dorothy Dowling, senior vice president of marketing and sales for Best Western.
Despite an increase in gas prices, up 27 cents per litre compared to last year, panelists are not concerned that the increase will dissuade people from traveling. Glen MacDonell, director of AAA Travel Services and representing CAA, indicated that the higher cost, which equates to $30 CAD more for a trip of 1,200 kilometres, will not have a substantial impact on vacation plans.
"Although travelers do want to spend less overall on planned vacations, 60 percent of those we surveyed earlier this year said gas prices ultimately wouldn't affect their decision to travel," said MacDonell. "However, some travelers plan to cut spending on activities, such as shopping for souvenirs, bar drinks or pricey tourist attractions."
Tony Pollard, president of the HAC agrees that Canadians will continue to make vacation plans, saying that, "Canadians consider it their given right to travel."
Rather than promote last-minute deals during the peak summer season, airlines, rental car brands and hotels are more likely to offer extras or value-added promotions rather than heavily discounted rates or fares as they did last summer. Panelists agreed that for the deal-savvy Canadian traveller, one of the most important things when booking travel is cost transparency.
"Canadians are smart, and when it hits their pockets they know it. Whatever they plan to spend on a trip, they want to know exactly what they'll be getting," said Pollard.
Travellers should do their homework to find out what extras are specifically included in their daily rate including Wi-Fi and parking, or if additional fees will be added to their bill at the end of their stay. They will find that more frequently they're offered things they normally wouldn't as part of the quoted price, such as bonus miles or rewards points. Offering these types of amenities as part of the quoted price is something that travellers can rely on from Best Western, Dowling claims.
"We position ourselves as a value provider in the market. By providing customers all-inclusive pricing what they were quoted is what they pay, and there's no sticker shock at check-out. Adding value through promotions and our Best Western Rewards program always means a win for the customer," said Dowling.
Pollard agreed that hotel reward programs are becoming increasingly valuable to the Canadian consumer, citing results from a recent HAC survey.
"In 2006, 19 percent of Canadians said a hotel rewards program is important for leisure travel," he said. "Now, 38 percent of Canadians say rewards programs are absolutely critical."
According to Dowling, Canada represents ten percent of participants in the Best Western Rewards program, which consists of 12 million members globally.
"Canadians have always been sophisticated when it comes to maximizing value," said Dowling. "Travellers today want to be recognized for their patronage, and we're continuously enriching our offers, as we are committed to giving back to those who are loyal to Best Western."
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ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY(SM), providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in over 90* countries and territories worldwide. Each Best Western® branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing(TM) and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
CAA is a federation of nine clubs providing more than 5.6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection. Visit the website at www.caa.ca for more information.
ABOUT THE HOTEL ASSOCIATION OF CANADA
The Hotel Association of Canada (HAC) is a professional industry association representing the lodging industry in Canada. Its membership encompasses the provincial and territorial hotel associations, the corporate hotel chains, independent hotels, motels and resorts and the many suppliers to the hotel industry. HAC's objective is to assist both its national and international members as they endeavour to enhance their competitiveness and achieve their bottom line. The HAC accomplishes this through advocacy, the collection and dissemination of information, research, education, and operational support services designed to assist its members. The Hotel Association of Canada represents more than 8,400 hotels, motels and resorts across Canada. To learn more, visit www.hotelassociation.ca.
Heather Briganti Teri Morris
International Allison & Partners
(602) 957- 5752 (480) 776-6417
SOURCE Best Western International, Inc.
For further information: Web Site: http://www.bestwestern.com