Favourite characters Lightning McQueen, Winnie the Pooh and Cinderella
join Canadian families for story time with three new Disney titles
added to the collection
TORONTO, Sept. 19, 2011 /CNW/ - Hallmark Canada has moved into the
musical realm with their ever popular Recordable Storybook collection
with the addition of three new Disney titles to the Hallmark library, Lightning McQueen and His Winning Team, Winnie the Pooh's Plan Bee and What Make's a Princess? These new storybooks are the first of the collection available with
pre-recorded music, adding a whimsical soundtrack to story time. Lightning McQueen and His Winning Team and Winnie the Pooh's Plan Bee both focus on the importance of friendship while the Disney Princess
title, What Makes a Princess, reminds female readers how special it is to be a young girl.
"Disney classics like Cinderella and Winnie the Pooh have been enjoyed by parents and children alike for generations and we
are thrilled to be able to bring these favourite characters to Canadian
homes," said Chris Kelly, Vice President Consumer Solutions & Brand
Experience, Hallmark Canada. "We are excited with the addition of music
to the collection and that's just the beginning. We will be adding
brand new titles and even more innovations to the line in 2012."
Hallmark Recordable Storybooks feature voice-capture technology which
records the reader's voice directly into the book. When a page is
turned, the Recordable Storybook automatically plays the pre-recorded
voice along with the music, allowing children to read and sing along
with a loved one, even if they can't physically be there. Each book
also includes a dedication page which allows readers to record a
personal message, creating a gift that will be cherished forever.
Hallmark Recordable Storybooks debuted in 2010 with the Christmas
classics The Night Before Christmas and Frosty the Snowman. For more information about Hallmark Canada's Recordable Storybooks
and other titles in the collection, visit www.hallmark.ca.
About Hallmark Canada
Hallmark Cards, Inc. is the world's largest manufacturer of greeting
cards and other personal expression products. Hallmark was founded by
Joyce C. Hall in 1910 and currently employs more than 740 artists,
designers, stylists, photographers, writers and editors, who develop
nearly 20,000 products each year. Hallmark Canada is the industry
leader whose products are sold through its 240 Gold Crown stores as
well as select grocery stores, drug stores, mass-merchandisers and
discount stores. Hallmark makes the world a more caring place by
helping people express what's in their hearts and spend time together -
a privilege few other companies in the world enjoy.
SOURCE Hallmark Canada
For further information:
Alana DeGuerre, Veritas Communications