Visa Canada Survey reveals more than one-third of Canadians intend to
take advantage of "Black Friday and Cyber Monday" bargains
TORONTO, Nov. 17, 2011 /CNW/ - As the holiday shopping season kicks off south of the border next
weekend, Canadians will be hunting for cross-border shopping deals.
According to a recent survey conducted by Ipsos Reid on behalf of Visa
Canada, more than one third (34 per cent) of Canadian online shoppers
say they are likely to shop online at American retailers to take
advantage of deep discounts offered on Black Friday and Cyber Monday -
the days following American Thanksgiving - an increase of six per cent
from last year.
In addition, survey results reveal that 30 per cent of Canadian online
shoppers are planning to spend more online this year than last. On
average, Canadians expect to spend $262 online, up from $242 in 2010.
Male shoppers will be the bigger spenders at $272, with women slightly
behind at $253. Atlantic Canadians ($315) and Ontarians ($274) are the
regions with the highest expected online spend.
Clothing and accessories (58 per cent) are the most popular online
purchases for Black Friday and Cyber Monday shoppers, followed by books
(51 per cent) and movies and music (40 per cent). In line with trends
towards more technology-focused gifting, computers, tablets, and
computer-related electronics are the online items on which shoppers
intend to spend the most money, followed by other electronics including
TVs, DVD players, music players and video game consoles.
"Over the past few years we have seen a steady increase in the number of
Canadians who look for deals south of the border on Black Friday and
Cyber Monday," said Stephanie Wallat, Business Leader, Ecommerce, Visa
Canada. "Canadians who make cross-border purchases with their Visa
credit, debit or prepaid card can be confident shopping online knowing
they're protected by Visa's multiple layers of security."
Wallat also pointed out that there are a number of special offers
available to Visa cardholders from American retailers that Canadians
can take advantage of by visiting Visaperks.ca.
Percentage of online shoppers who intend to shop
at American web sites over Black Friday weekend
A Simple Way to Ship
The survey also found that eight-in-ten (82 per cent) online shoppers
say that the ability to ship purchases hassle-free would increase their
likelihood of shopping at American web sites - with British Columbians
and Albertans being especially adamant (both 89 per cent). A large
number (79 per cent) of online shoppers also said that knowing the full
cost including shipping, customs and taxes before check-out would
increase the likelihood that they would make an online cross-border
U.S. retailers are clearly listening as more are now shipping to Canada
and abroad. And for those must-have items from U.S. sites, Visa has
partnered with Borderlinx, an e-commerce solutions company allowing
Canadians to shop at any retailer in the U.S. and have their purchases
shipped across the border. Borderlinx also provides a simple calculator
that estimates the entire cost of the purchase, including taxes,
duties, currency conversation and shipping, before it is final.
Purchases from separate web sites can be consolidated by Borderlinx
into one shipment for delivery to Canada for convenience and additional
savings. Visa cardholders can sign up for the service at no charge by
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks-VisaNet-that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.
Borderlinx is the industry leader in global cross-border ecommerce.
Delivering to consumers across the world, Borderlinx's innovative
eCommerce management solutions enable U.S. and UK e-tailers to sell
online to a global marketplace, while allowing consumers to access the
best quality products at the best possible prices. Established by
experts in ecommerce, multi-channel marketing, international trade and
logistics management, Borderlinx has partnerships with many of the
world's leading companies. Borderlinx is an international company
headquarted in Europe, with offices in Asia Pacific, Europe and North
America. For further information visit: www.borderlinx.com For more information contact: Abigail Harrison, thebluedoor, +44 (0)
1252 899969, firstname.lastname@example.org
About the Ipsos Reid survey
The Ipsos Reid poll was conducted between October 26 and October 28, on
behalf of Visa Canada. For this survey, a national sample of 1,175
adults (54 per cent of whom had an online purchase for either a
Canadian or American online retailer in the past twelve months)
conducted as part of Ipsos Reid's regular online omnibus poll. For the
base sample group (n=1,175), an unweighted probability sample, with
100% response rate, would have an estimated margin of error of plus or
minus 3 percentage points, 19 times out of 20. For the sub-group of
online shoppers (n=651), the margin of error would be plus or minus 4
percentage points, 19 times out of 20. The margin of error for any
other subgroups would be larger.
SOURCE VISA Canada Corporation
For further information:
Erin Sufrin, Visa Canada, 416-860-3869, email@example.com
Janine Allen, Fleishman-Hillard, 416-645-3657, firstname.lastname@example.org