Hallmark Facebook Community bands together to help support World Wish
TORONTO, May 2 /CNW/ - Hallmark Canada recently rallied Canadians to
help turn wishes into reality by encouraging 20,000 Canadians to "like"
their Facebook page (www.facebook.com/hallmarkcanada) by April 29th. The goal of the campaign was to raise awareness and celebrate World
Wish Day® on April 29th. Grateful for the online support, Hallmark Canada has proudly donated
$10,000 to Make-A-Wish® Canada, the organization that helps grant the
wishes of children with life-threatening medical conditions to enrich
the human experience with hope, strength and joy.
"These kids are so incredibly brave in the struggles they face.
Together we can help bring a little joy into their lives, literally
with the click of a mouse," says Chris Kelly, Vice President Consumer
Solutions & Brand Experience, Hallmark Canada. "This is the second
year Hallmark has supported Make-A-Wish® Canada and there will be many
more ways Canadians can get involved and help build awareness for this
Eight year-old Isabelle had Hodgkin's Disease, and she dreamed of having
a blue piano to play and practice on. April was battling a brain
tumour, and wished she could one day meet Dora The Explorer. These are
just a few of the kinds of dreams that Hallmark Canada has helped
Make-A-Wish® Canada come true for children suffering from serious
The Facebook campaign is just one of Hallmark Canada's 2011 fundraising
efforts for this worthy cause. Along with the Facebook challenge, when
Hallmark customers buy an item from the Disney gifting collection at
any Gold Crown store until June 30, Hallmark will donate one dollar
from each purchase to Make-A-Wish® Canada. In 2010, through various
initiatives, Hallmark Canada raised $75,000 and was able to grant eight
wishes to Canadian children.
World Wish Day® is celebrated around the world each year on April 29th.
This date has great significance to the Make-A-Wish Foundation® as it
marks the very first wish that was ever granted to Chris Griecius, a
seven-year-old boy with leukemia, whose dream was to become a police
To find out more about Make-A-Wish® Canada visit www.makeawish.ca.
About Hallmark Canada
Hallmark Cards, Inc. is the world's largest manufacturer of greeting
cards and other personal expression products. Hallmark was founded by
Joyce C. Hall in 1910 and currently employs more than 740 artists,
designers, stylists, photographers, writers and editors, who develop
nearly 20,000 products each year. Hallmark Canada is the industry
leader whose products are sold through its 240 Gold Crown stores as
well as select grocery stores, drug stores, mass-merchandisers and
SOURCE Hallmark Canada
For further information:
Alana DeGuerre, Veritas Communications