- TSN was home to the biggest moments in sports in 2010
- TSN wraps 2010 with record audiences, major acquisitions, and growth
across all business platforms -
- TSN remains the #1 specialty channel in Canada across all key male and
female demographics -
- TSN broadcasts more HD programming than any other Canadian broadcaster
TORONTO, Jan. 4 /CNW/ - From the jubilation of the Vancouver 2010
Olympic Winter Games to a national celebration surrounding the 98th Grey Cup, 2010 turned out to be one of the most memorable years in
Canadian sports history. TSN and TSN2 were front and centre,
broadcasting more than 1,300 live sporting events alone in 2010,
delivering to Canadians all of the emotion, drama and excitement of the
year's biggest moments in sports.
Complete 2010 audience data from BBM Canada confirms that Canadians are
embracing TSN like never before, resulting in record audiences and
growth across all of the TSN platforms. Bolstered by one of the most
impressive schedules in Canadian television, TSN will continue to be at
the forefront of every major sporting event in 2011. A look back at
2010 reveals that:
Based on a full year of PPM data, TSN continues to be the top-ranked
specialty channel in Canada - in all key Male and Female demographics -
by an overwhelming margin.
Throughout 2010, TSN's total average minute audience (Viewers 2+) was
82% higher than Rogers Sportsnet.
TSN broadcast 60 events that recorded audiences of more than one million viewers in 2010. By
comparison, Rogers Sportsnet only had eight events that registered
audiences of more than one million viewers (not including Olympic Games
The 2010 IIHF World Junior Championship Gold Medal Game registered the highest audience ever recorded on TSN with 5.4 million
TSN's broadcast of the 98th GREY CUP attracted 5 million viewers, making it the second most-watched CFL
championship game ever.
All of TSN's core broadcast properties delivered substantial audiences
The NHL Playoffs on TSN had an average audience of 1.1 million viewers overall, with the
Montreal Canadiens' Game 7 victory over the Washington Capitals
attracting an average audience of 2.8 million viewers, making it the
highest audience ever recorded for an NHL game on TSN
Throughout all 72 regular season CFL games, TSN attracted an average audience of 807,000 viewers - with 14 games attracting audiences of more than 1 million viewers.
The 2010 IIHF WORLD JUNIOR CHAMPIONSHIP Gold Medal game featuring Canada vs. USA delivered an average audience
of 5.4 million viewers, making it the most-watched TSN broadcast of all
time. Overall, the average audience for TSN's coverage of the six
games featuring Team Canada at last year's tournament was 3.1 million
Game 7 of the NBA Finals was the most-watched NBA game ever on Canadian television with an
average audience of 1.1 million viewers on TSN.
Curling on TSN experienced an impressive season in 2010 highlighted by a
record-setting audience for the 2010 Tim Hortons Brier final with an average audience of 1.56 million viewers. The 2010 Scotties Tournament of Hearts final delivered an average audience or 1.2 million viewers.
Tiger Woods' highly anticipated return to golf at THE MASTERS delivered an average audience of 722,000 viewers setting a new
benchmark as the most-watched First Round for THE MASTERS on TSN ever, and a 58% increase over the First Round coverage in 2009.
With 623,000 viewers, the DAYTONA 500 was the most-watched edition of "The Great American Race" in TSN's
Vancouver 2010 Olympic Winter Games
As part of Canada's Olympic Broadcast Media Consortium for the Vancouver
2010 Olympic Winter Games, TSN contributed immensely to what is widely
considered the most extensive and most successful multi-platform
Olympic Winter Games coverage ever. TSN is an official broadcaster of
the London 2012 Olympic Games.
Memorable Moments on TSN and TSN2
Highlighted by the Vancouver Winter Olympic Games, the 98th Grey Cup and 2010 IIHF World Junior Championship, TSN gave Canadians
some of the biggest moments of 2010, including:
Tiger Woods' highly-anticipated return to golf at the Masters
Michael Vick re-establishing himself amongst the NFL's elite
quarterbacks with a brilliant performance during TSN's Monday Night
Kevin Koe's 6-5 win over Glenn Howard in a thrilling extra-end game at
the Tim Horton's Brier final
The upstart Montreal Canadiens stunning upset over Alexander Ovechkin
and the #1-ranked Washington Capitals in the first round of the Stanley
The Los Angeles Lakers win in the NBA Finals over longtime rival the
Boston Celtics in a seven game thriller.
Formula 1's return to Canada for the Canadian Grand Prix
The Philadelphia Flyers remarkable comeback to defeat the Boston Bruins
after trailing three games to none.
The Edmonton Oilers selection of Taylor Hall with the first pick overall
in the NHL Entry Draft
John Isner and Nicolas Mahut's record-setting first round Wimbledon
match that lasted more than 11 hours
Dustin Johnson's final round meltdowns at the US Open and PGA
The first ever regular season CFL game in Atlantic Canada
LeBron James' return to Cleveland for the first time since joining the
Jimmie Johnson unprecedented fifth-consecutive NASCAR Sprint Cup
TSN2 continues to increase its distribution and is now available in 5.5
million Canadian homes across all major television service providers in
both standard and high definition.
BBM Canada data confirms that TSN2 is now the top-ranked digital sports
channel in Canada with an average audience that is higher than all
other digital sports channels combined.
TSN2's broadcast of the 2010 IIHF World Junior Championship United States-Sweden semifinal set a new benchmark for audiences on a
digital channel. With an average audience of 902,000 viewers, the
broadcast more than doubled the previous audience high for a digital
TSN continues to set the standard in high definition broadcasting -
producing and broadcasting more HD programming than any other
broadcaster. In 2010, TSN and TSN2 broadcast more than 15,000 hours of
TSN HD has the highest HD audience of any specialty channel; TSN2 HD is
the #3 channel in HD audiences of all specialty channels (analog and
TSN enjoyed tremendous growth in the digital world with TSN.ca once
again proving to be Canada's online source for sports news and
TSN.ca set an industry standard for delivering breaking sports news in Canada
with more than 1.35 billion total page views* in 2010 - a new site
record (Source: Omniture)
TSN Video Player featured more than 300 events on-demand this year including TSN's full
slate of NHL, CFL, curling and IIHF World Junior Championship
events.TSN.ca registered more than 90 million video views in 2010 a
13% increase from 2009 (Source: Omniture).
TSN MOBILE - The portable versions of TSN's sports website have emerged as
industry-leaders for mobile sports news and events. In 2010, TSN
launched new custom apps for the iPhone and Blackberry - these apps
have already been downloaded more than 750,000 times. As 2010 comes to
an end, 25% total monthly page views on TSN.ca now come from mobile
TSN on Facebook - Launched in 2010, TSN's fan page on Facebook has become one of Canada's
fastest growing pages with more than 200,000 fans. The page's daily
wall posts average more than 150,000 impressions.
TSN on Twitter - TSN's Insiders, experts and hosts have proven to be extremely popular in
the social media world with over hundreds of thousands of users
following TSN's various Twitter feeds, including Hockey Insiders Bob McKenzie and Darren Dreger along with football insider Dave Naylor.
Rights Deals and Acquisitions
TSN's strong performance in 2010 can be attributed to its comprehensive
schedule of sports properties. In 2010, TSN secured broadcast
agreements or extensions with the following partners:
Montreal Canadiens Regional Broadcast Package - TSN secured the exclusive regional English-language broadcast rights for
Montreal Canadiens games. The multi-year agreement has TSN broadcasting
24 games in the 2010-11 season to viewers in Quebec, Atlantic Canada
and parts of Eastern Ontario, including Ottawa, Belleville, Kingston
and Pembroke, with at least 30 Canadiens games to be broadcast
regionally during the 2011-12 and 2012-13 NHL regular seasons.
MLB Sunday Night Baseball - TSN2 acquired rights to ESPN's Sunday Night games through to the end of the 2013 season. The nationally televised MLB game of the week, features some of the best
teams and biggest stars in baseball. Veteran Canadian and former TSN
broadcaster Dan Shulman will provide play-by-play for Sunday Night Baseball this coming season.
NFL on TSN2 - TSN2 is giving fans more choice with the addition of an early Sunday
afternoon NFL game to its broadcast schedule. TSN2's slate of NFL
games complements CTV's package of NFL regular season Sunday early
UEFA CHAMPIONS LEAGUE - TSN and TSN2 will broadcast more than 20 UEFA Champions League games
throughout each of the 2010-11 and 2011-2012 seasons.
Barclays English Premier League (EPL) -TSN2 reached a multi-year agreement that will gives the network
Canadian broadcast rights to exclusive Barclays English Premier League
(EPL) matches over the next three seasons.
SPENGLER CUP - TSN and TSN2 will broadcast the 2010 SPENGLER CUP tournament featuring Canada's national men's hockey team and five of
Europe and Russia's best club teams.
NLL - TSN2 signed a deal to broadcast 10 regular season National Lacrosse
League Toronto Rock games throughout the 2011 season.
Phil King was promoted to President of Sports and Executive Vice-President of Programming, CTV
Stewart Johnston was promoted to President of TSN
Mark Milliere was promoted to Senior Vice-President, Production
Shawn Redmond took on a new role as Vice-President, Programming
Ken Volden was promoted to Vice-President and Executive Producer, News and Studio Production
Paul Graham was promoted to Vice-President and Executive Producer, Live Events
TSN Brand Partnerships and TSN Events
In addition to delivering tremendous audiences for its clients, TSN
partnered with several clients to create customized promotions and
events in 2010.
Kraft Celebration Tour - In partnership with Kraft Canada, SportsCentre was broadcast live from 10 communities across Canada over 10 days. In
addition to putting the national spotlight on these 10 communities,
Kraft Canada awarded $250,000 towards improvement to local community
$1 Million Promotions - TSN's popular and award-winning $1 million promotions - Wendy's Kick for a Million and the Chevrolet Million Dollar Shootout returned for 2010.
TSN Curling Skins Game - TSN's annual curling skins game attracted more sponsors than ever
before. The popular annual event returns to TSN and Casino Rama on
January 22 and 23 in 2011.
TSN Classic Bowl Championship - TSN2 debuted the original, made-for-television, event that saw Canada's
Top tenpin bowlers compete for $10,000 in cash prizes.
TSN FANTASY HOCKEY - TSN launched the ultimate destination for fantasy hockey fanatics with
the TSN FANTASY HOCKEY presented by Kia Motors
Gemini Awards - TSN was honoured with two awards, with Darren Dreger winning for Best Sports Reporting for his coverage of the firing of NHLPA Executive Director Paul Kelly
and Paul Hemming winning for Best Direction in a Live Sporting Event for TSN's exclusive coverage of the 2010 IIHF WORLD JUNIOR CHAMPIONSHIP
Gold Medal Game.
In addition, TSN played a large role in the eight awards won by Canada's
Olympic Broadcast Media Consortium for its esteemed coverage of the
VANCOUVER 2010 OLYMPIC WINTER GAMES, including the award for Best Live Sporting Event. The winners also included TSN's Brian Williams, who was named Best Host or Interviewer in a Sports Program or
Sportscast, TSN's James Duthie, who was named Best Sportscaster/Anchor; TSN's Chris Cuthbert, who was named Best Sports Play-by-Play Announcer; and TSN producer Matt Dunn along with The Globe and Mail's Stephen Brunt for their Closing Essay on Vancouver 2010 that won Best Sports Feature Segment.
CFL Hall of Fame - CFL ON TSN's Brian Williams was inducted into the Canadian Football Hall of Fame's Football
Reporters wing in honour of his contributions to the CFL throughout his
career that includes coverage of more than 30 Grey Cup games.
Sports Media Canada - Brian Williams was named Outstanding Broadcaster for his work at
TSN is Canada's Sports Leader and Canada's most-watched specialty
network. Delivering more sports coverage in High Definition than any
other network in Canada, TSN's comprehensive broadcast schedule
features an exciting lineup of sports including NHL, IIHF, CFL, NFL,
NBA, MLB, Season of Champions Curling, Golf's Majors, F1, NASCAR Sprint
Cup, Grand Slam Tennis and Championship Boxing events. TSN properties
include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic
Winter Games and London 2012 Games of the Olympiad, TSN is a division
Broadcast Audience Source: Audiences prior to August 31, 2009 based on
BBM Nielsen Media Research Mark II meters.
SOURCE News - Media
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