Canadians Embrace TSN Throughout a Memorable 2010

- TSN was home to the biggest moments in sports in 2010
- TSN wraps 2010 with record audiences, major acquisitions, and growth across all business platforms -
- TSN remains the #1 specialty channel in Canada across all key male and female demographics -
- TSN broadcasts more HD programming than any other Canadian broadcaster -

TORONTO, Jan. 4 /CNW/ - From the jubilation of the Vancouver 2010 Olympic Winter Games to a national celebration surrounding the 98th Grey Cup,  2010 turned out to be one of the most memorable years in Canadian sports history.  TSN and TSN2 were front and centre, broadcasting more than 1,300 live sporting events alone in 2010, delivering to Canadians all of the emotion, drama and excitement of the year's biggest moments in sports.

Complete 2010 audience data from BBM Canada confirms that Canadians are embracing TSN like never before, resulting in record audiences and growth across all of the TSN platforms. Bolstered by one of the most impressive schedules in Canadian television, TSN will continue to be at the forefront of every major sporting event in 2011. A look back at 2010 reveals that:

TSN's Audience

  • Based on a full year of PPM data, TSN continues to be the top-ranked specialty channel in Canada - in all key Male and Female demographics - by an overwhelming margin.
  • Throughout 2010, TSN's total average minute audience (Viewers 2+) was 82% higher than Rogers Sportsnet.
  • TSN broadcast 60 events that recorded audiences of more than one million viewers in 2010. By comparison, Rogers Sportsnet only had eight events that registered audiences of more than one million viewers (not including Olympic Games broadcasts).
  • The 2010 IIHF World Junior Championship Gold Medal Game registered the highest audience ever recorded on TSN with 5.4 million viewers.
  • TSN's broadcast of the 98th GREY CUP attracted 5 million viewers, making it the second most-watched CFL championship game ever.

Properties Performance

All of TSN's core broadcast properties delivered substantial audiences in 2010:

  • The NHL Playoffs on TSN had an average audience of 1.1 million viewers overall, with the Montreal Canadiens' Game 7 victory over the Washington Capitals attracting an average audience of 2.8 million viewers, making it the highest audience ever recorded for an NHL game on TSN
  • Throughout all 72 regular season CFL games, TSN attracted an average audience of 807,000 viewers - with 14 games attracting audiences of more than 1 million viewers.
  • The 2010 IIHF WORLD JUNIOR CHAMPIONSHIP Gold Medal game featuring Canada vs. USA delivered an average audience of 5.4 million viewers, making it the most-watched TSN broadcast of all time.  Overall, the average audience for TSN's coverage of the six games featuring Team Canada at last year's tournament was 3.1 million viewers.
  • Game 7 of the NBA Finals was the most-watched NBA game ever on Canadian television with an average audience of 1.1 million viewers on TSN.
  • Curling on TSN experienced an impressive season in 2010 highlighted by a record-setting audience for the 2010 Tim Hortons Brier final with an average audience of 1.56 million viewers.  The 2010 Scotties Tournament of Hearts final delivered an average audience or 1.2 million viewers.
  • Tiger Woods' highly anticipated return to golf at THE MASTERS delivered an average audience of 722,000 viewers setting a new benchmark as the most-watched First Round for THE MASTERS on TSN ever, and a 58% increase over the First Round coverage in 2009.
  • With 623,000 viewers, the DAYTONA 500 was the most-watched edition of "The Great American Race" in TSN's history. 

Vancouver 2010 Olympic Winter Games

  • As part of Canada's Olympic Broadcast Media Consortium for the Vancouver 2010 Olympic Winter Games, TSN contributed immensely to what is widely considered the most extensive and most successful multi-platform Olympic Winter Games coverage ever. TSN is an official broadcaster of the London 2012 Olympic Games.

Memorable Moments on TSN and TSN2

Highlighted by the Vancouver Winter Olympic Games, the 98th Grey Cup and 2010 IIHF World Junior Championship, TSN gave Canadians some of the biggest moments of 2010, including:

  • Tiger Woods' highly-anticipated return to golf at the Masters
  • Michael Vick re-establishing himself amongst the NFL's elite quarterbacks with a brilliant performance during TSN's Monday Night Football broadcast 
  • Kevin Koe's 6-5 win over Glenn Howard in a thrilling extra-end game at the Tim Horton's Brier final
  • The upstart Montreal Canadiens stunning upset over Alexander Ovechkin and the #1-ranked Washington Capitals in the first round of the Stanley Cup Playoffs
  • The Los Angeles Lakers win in the NBA Finals over longtime rival the Boston Celtics in a seven game thriller.
  • Formula 1's return to Canada for the Canadian Grand Prix
  • The Philadelphia Flyers remarkable comeback to defeat the Boston Bruins after trailing three games to none.
  • The Edmonton Oilers selection of Taylor Hall with the first pick overall in the NHL Entry Draft
  • John Isner and Nicolas Mahut's record-setting first round Wimbledon match that lasted more than 11 hours
  • Dustin Johnson's final round meltdowns at the US Open and PGA Championship
  • The first ever regular season CFL game in Atlantic Canada
  • LeBron James' return to Cleveland for the first time since joining the Miami Heat
  • Jimmie Johnson unprecedented fifth-consecutive NASCAR Sprint Cup Championship


  • TSN2 continues to increase its distribution and is now available in 5.5 million Canadian homes across all major television service providers in both standard and high definition.
  • BBM Canada data confirms that TSN2 is now the top-ranked digital sports channel in Canada with an average audience that is higher than all other digital sports channels combined.
  • TSN2's broadcast of the 2010 IIHF World Junior Championship United States-Sweden semifinal set a new benchmark for audiences on a digital channel. With an average audience of 902,000 viewers, the broadcast more than doubled the previous audience high for a digital channel.


  • TSN continues to set the standard in high definition broadcasting - producing and broadcasting more HD programming than any other broadcaster.  In 2010, TSN and TSN2 broadcast more than 15,000 hours of HD programming.
  • TSN HD has the highest HD audience of any specialty channel; TSN2 HD is the #3 channel in HD audiences of all specialty channels (analog and digital channels).

TSN Digital

TSN enjoyed tremendous growth in the digital world with once again proving to be Canada's online source for sports news and programming.

  • set an industry standard for delivering breaking sports news in Canada with more than 1.35 billion total page views* in 2010 - a new site record (Source: Omniture)
  • TSN Video Player featured more than 300 events on-demand this year including TSN's full slate of NHL, CFL, curling and IIHF World Junior Championship registered more than 90 million video views in  2010 a 13% increase from 2009 (Source: Omniture).
  • TSN MOBILE - The portable versions of TSN's sports website have emerged as industry-leaders for mobile sports news and events. In 2010, TSN launched new custom apps for the iPhone and Blackberry - these apps have already been downloaded more than 750,000 times.  As 2010 comes to an end, 25% total monthly page views on now come from mobile devices.
  • TSN on Facebook - Launched in 2010, TSN's fan page on Facebook has become one of Canada's fastest growing pages with more than 200,000 fans. The page's daily wall posts average more than 150,000 impressions.
  • TSN on Twitter - TSN's Insiders, experts and hosts have proven to be extremely popular in the social media world with over hundreds of thousands of users following TSN's various Twitter feeds, including Hockey Insiders Bob McKenzie and Darren Dreger along with football insider Dave Naylor.

Rights Deals and Acquisitions

TSN's strong performance in 2010 can be attributed to its comprehensive schedule of sports properties. In 2010, TSN secured broadcast agreements or extensions with the following partners:

  • Montreal Canadiens Regional Broadcast Package - TSN secured the exclusive regional English-language broadcast rights for Montreal Canadiens games. The multi-year agreement has TSN broadcasting 24 games in the 2010-11 season to viewers in Quebec, Atlantic Canada and parts of Eastern Ontario, including Ottawa, Belleville, Kingston and Pembroke, with at least 30 Canadiens games to be broadcast regionally during the 2011-12 and 2012-13 NHL regular seasons.
  • MLB Sunday Night Baseball - TSN2 acquired rights to ESPN's Sunday Night games through to the end of the 2013 season. The nationally televised MLB game of the week, features some of the best teams and biggest stars in baseball.  Veteran Canadian and former TSN broadcaster Dan Shulman will provide play-by-play for Sunday Night Baseball this coming season.
  • NFL on TSN2 - TSN2 is giving fans more choice with the addition of an early Sunday afternoon NFL game to its broadcast schedule.  TSN2's slate of NFL games complements CTV's package of NFL regular season Sunday early afternoon games
  • UEFA CHAMPIONS LEAGUE - TSN and TSN2 will broadcast more than 20 UEFA Champions League games throughout each of the 2010-11 and 2011-2012 seasons.
  • Barclays English Premier League (EPL) -TSN2 reached a multi-year agreement that will gives the network Canadian broadcast rights to exclusive Barclays English Premier League (EPL) matches over the next three seasons.
  • SPENGLER CUP - TSN and TSN2 will broadcast the 2010 SPENGLER CUP tournament featuring Canada's national men's hockey team and five of Europe and Russia's best club teams.
  • NLL - TSN2 signed a deal to broadcast 10 regular season National Lacrosse League Toronto Rock games throughout the 2011 season.

Executive Appointments

  • Phil King was promoted to President of Sports and Executive Vice-President of Programming, CTV Inc.
  • Stewart Johnston was promoted to President of TSN
  • Mark Milliere was promoted to Senior Vice-President, Production
  • Shawn Redmond took on a new role as Vice-President, Programming
  • Ken Volden was promoted to Vice-President and Executive Producer, News and Studio Production
  • Paul Graham was promoted to Vice-President and Executive Producer, Live Events

TSN Brand Partnerships and TSN Events

In addition to delivering tremendous audiences for its clients, TSN partnered with several clients to create customized promotions and events in 2010.

  • Kraft Celebration Tour - In partnership with Kraft Canada, SportsCentre was broadcast live from 10 communities across Canada over 10 days. In addition to putting the national spotlight on these 10 communities, Kraft Canada awarded $250,000 towards improvement to local community facilities.
  • $1 Million Promotions - TSN's popular and award-winning $1 million promotions - Wendy's Kick for a Million and the Chevrolet Million Dollar Shootout returned for 2010.
  • TSN Curling Skins Game - TSN's annual curling skins game attracted more sponsors than ever before. The popular annual event returns to TSN and Casino Rama on January 22 and 23 in 2011.
  • TSN Classic Bowl Championship - TSN2 debuted the original, made-for-television, event that saw Canada's Top tenpin bowlers compete for $10,000 in cash prizes.
  • TSN FANTASY HOCKEY - TSN launched the ultimate destination for fantasy hockey fanatics with the  TSN FANTASY HOCKEY presented by Kia Motors

Industry Recognition

  • Gemini Awards - TSN was honoured with two awards, with Darren Dreger winning for Best Sports Reporting for his coverage of the firing of NHLPA Executive Director Paul Kelly and Paul Hemming winning for Best Direction in a Live Sporting Event for TSN's exclusive coverage of the 2010 IIHF WORLD JUNIOR CHAMPIONSHIP Gold Medal Game.

In addition, TSN played a large role in the eight awards won by Canada's Olympic Broadcast Media Consortium for its esteemed coverage of the VANCOUVER 2010 OLYMPIC WINTER GAMES, including the award for Best Live Sporting Event.  The winners also included TSN's Brian Williams, who was named Best Host or Interviewer in a Sports Program or Sportscast, TSN's James Duthie, who was named Best Sportscaster/Anchor; TSN's Chris Cuthbert, who was named Best Sports Play-by-Play Announcer; and TSN producer Matt Dunn along with The Globe and Mail's Stephen Brunt for their Closing Essay on Vancouver 2010 that won Best Sports Feature Segment.

  • CFL Hall of Fame - CFL ON TSN's Brian Williams was inducted into the Canadian Football Hall of Fame's Football Reporters wing in honour of his contributions to the CFL throughout his career that includes coverage of more than 30 Grey Cup games.
  • Sports Media Canada - Brian Williams was named Outstanding Broadcaster for his work at Vancouver 2010.

TSN is Canada's Sports Leader and Canada's most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf's Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

Broadcast Audience Source: Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.

SOURCE News - Media

For further information:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591,
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738,


Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .


Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.


Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.