Microsoft survey reveals 78% of Canadians are concerned about how the
trade in counterfeit goods negatively impacts upon our economy
MISSISSAUGA, ON, Nov. 30, 2011 /CNW/ - According to a new survey by
Ipsos Reid, 74 per cent of Canadians claim their strategy to spend less
over the holidays this year is to buy gifts that are discounted or on
sale. Additionally, in order to stretch their holiday dollars and to
search for the best deals, many Canadians (64%) admit they are more
likely to comparison shop online this year to ensure they are getting
the most for their dollar.
However, with the wide availability of such non-genuine products as
toys, clothing, video games and software, all highly sophisticated and
deceptively packaged, the likelihood of counterfeiters preying on
bargain hunters increases when the consumer focus is on finding the
lowest price. There is an increased level of awareness of the effects
of these transactions among Canadians accordingly; 78 per cent of
Canadians are concerned about how this trade in counterfeit goods is
negatively impacting our economy.
"Survey results show that 80% of Canadians are worried that if a deal
seems too good to be true, the product could be a fake. When
purchasing gifts online this holiday season, it should remain a
priority for consumers to protect themselves from these tempting, and
potentially dangerous, counterfeit products," said Chris Tortorice,
Corporate Counsel, Anti-Piracy, Microsoft Canada Inc. "Microsoft has
made it its mission to educate consumers on what to look for to ensure
they don't purchase counterfeit and pirated software. By providing
customers resources like the www.howtotell.com website we empower customers."
There is a growing awareness around counterfeit-goods emanating from
organized crime. Eight in ten Canadians believe that a counterfeit
product's proceeds may be supporting illegal activity or even organized
"Criminals feel a sense of security in conducting their business
online. Counterfeit operations run today are extremely sophisticated
and the risks to Canadian consumers are high," said Lorne Lipkus,
founding member of the Canadian Anti-Counterfeiting Network. "Our plan
to put these criminals out of business must be equally as
sophisticated. We need to challenge the government to create
anti-counterfeiting laws, support law enforcement in their efforts to
enforce these laws, and companies to commit to protecting consumers by
making it more difficult to counterfeit products. "
While Canadians recognize counterfeit products are a global issue, the
illegal industry continues to grow on account of the products being
increasingly difficult to identify. In fact, the differences between
counterfeit and genuine are sometimes subtle and hard to tell.
When Andre Schoenherr of Brampton, ON purchased Windows 7 Ultimate on
eBay in September 2011, he never suspected he was sold counterfeit
software. "I thought I was buying a genuine Microsoft product from a
respected online reseller," said Schoenherr. "The packaging looked so
real online; the literature looked professionally printed. It wasn't
until I contacted Microsoft about the product that I realized I had
been duped. Had I installed the software on my computer, it could have
caused a lot of damage."
Microsoft Canada offers tips consumers can take to help them avoid
buying counterfeit products:
Do your research— Take some time to find out what you're buying and who you're buying it
from. Listen to word of mouth, check references, and get insight from
experienced and trusted retailers.
Compare the price - Everyone loves a good deal, but one secret when bargain shopping is
making sure the sale on a quality product is reasonable and not
alarmingly low, which could be a potential red flag.
Look for the flaws - Counterfeiters might be good at producing replicas, but there are
usually subtle differences in the packaging of the goods, sometimes
including spelling mistakes. Pay close attention before you make the
Use available resources - If you're questioning the legitimacy of a Microsoft product visit www.howtotell.com for more information and to report suspicious Microsoft software.
Additional Survey Findings reveal:
Sixty-four per cent of those aged 18-34 are considering making online
purchases during the holiday season
Those 55 and older are most concerned with mistakenly purchasing
counterfeit goods (56%)
Middle-aged Canadians are most likely to comparison shop online (70%)
Seventy-eight per cent of those aged 35-54 are likely to adopt the
"spend less on everyone" strategy this year, more so than youth (71%)
or senior shoppers (76%)
Women are more concerned that purchasing counterfeit goods may be
supporting illegal activity or organized crime (85%)
Men (69%) are more likely to comparison shop online compared to women
Thirty-four percent of 18-34 year olds are concerned about online deals
being too good to be true
Forty-one percent of women polled believe that Canadians would do
anything for a good deal
Those 55 and older are most concerned about the impact counterfeit goods
have on the Canadian economy (87%)
*The online poll of 1,004 Canadians was conducted in November 2011 by
Ipsos Reid. The results are considered accurate to within +/- 3.1
percentage points, 19 times out of 20.
About Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of
Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software,
services and solutions that help people and businesses realize their
full potential. Microsoft Canada provides nationwide sales, marketing,
consulting and local support services in both French and English.
Headquartered in Mississauga, Microsoft Canada has nine regional
offices across the country dedicated to empowering people through great
software - any time, any place and on any device. For more information
on Microsoft Canada, please visit www.microsoft.ca.
SOURCE Microsoft Canada
For further information:
Samia Makhlouf, on behalf of Microsoft Canada