New CIBC campaign focuses on financial planning for buying a home,
having children, retirement
TORONTO, Nov. 7, 2011 /CNW/ - Canadians have the best of intentions to
pay off debt and save for retirement but these goals are too often
derailed by a lack of planning for life's realities like buying a home
or having children.
To help Canadians take better control of their financial situation CIBC
is launching a new campaign to help consumers understand the importance
of building a plan that positions them to achieve financial goals
throughout their lives.
The new campaign uses the theme "Life Adds Up - Your Finances Should
Too", to highlight how financial planning around significant life
events can help Canadians achieve their goals. The objective of the
campaign is to motivate Canadians to think about how a strong personal
financial foundation - with the right advice - can help them achieve
their hopes, dreams, and aspirations…with CIBC there to help them.
"Our new campaign focuses on the full spectrum of important life stages
- going to university, buying a home, starting a family and planning
for retirement," says Stephen Forbes, Executive Vice President, CIBC
Marketing and Communications. "These are exciting moments for many
Canadians but they can put pressure on their finances. Having a
financial plan can help Canadians prepare for these important life
moments. This is where our advisors, across the country, can help - by
building a plan so our clients are confident they are ready."
The campaign, which builds on CIBC's "For What Matters" tag line, was
unveiled in CIBC branches last week, followed by print, digital and TV
spots which are in market as of this week. CIBC's new TV commercials
will run during major English-language shows such as Glee, Modern
Family, The Good Wife and Two and a Half Men over the coming weeks. A
French-language spot will run during hit French-language shows such as
Dr. House, Destinees and La Promesse, as well as on top specialty
With nearly 1,100 locations across the country, CIBC has one of the
largest branch networks in Canada. CIBC clients also benefit from
access to nearly 4,000 automated bank machines, and 24/7 service by
phone, online and through mobile banking.
CIBC is a leading North American financial institution with nearly 11
million personal banking and business clients. CIBC offers a full range
of products and services through its comprehensive electronic banking
network, branches and offices across Canada, and has offices in the
United States and around the world. You can find other news releases
and information about CIBC in our Press Centre on our corporate website
For further information:
Media contact: Rob McLeod, Senior Director, Communications and Public Affairs - (416) 980-3714 or firstname.lastname@example.org.