Survey finds top desired gifts include tablets and laptops
TORONTO, Nov. 7, 2011 /CNW/ - Looking to give that perfect holiday gift?
A new nationwide study has found that 60 per cent of Canadians say they
would like to receive a technology gift this season, with tablets
topping their list as the most wanted present (16 per cent) followed by
laptops (10 per cent). Other tech gifts desired include digital cameras
(6 per cent) and e-Readers (5%).
The study, conducted by Vision Critical on behalf of Staples Canada,
also highlighted that at this point, more people are hoping to receive
tech gifts than are planning to give them. Given challenging economic
times, it's not surprising: shoppers will be looking for value like
"We know electronics are at the top of the wish list for Canadians,"
said Rick Atkinson, vice president of marketing for Staples Canada.
"Our stores across the country have a wide range of tablets, e-Readers,
cameras, laptops, games and movies for every imaginable need at a wide
range of prices, all covered by our everyday low price-match
If customers find the same product anywhere else for less, Staples
guarantees they will match the price, taking the stress out of holiday
spending. As well, Staples stores are committed to ensuring that
shoppers have access to skilled Easy Technicians, available onsite to
answer questions, find the ideal gift for even the hardest-to-shop-for
people, and help with computer setup at home or in-store.
"We realize consumers are sometimes overwhelmed during the holiday
season, especially with their technology," said Atkinson. "We want to
help by going beyond great products and prices by offering something
extra that will make their holiday shopping experience more enjoyable,
relaxing and easy."
Whether it's tablets, laptops, digital cameras, e-Readers, or something
bigger, customers can look forward to finding top-of-the-line
electronics at Staples this holiday season. Staples stores carry all
the leading brands, making it easy to shop and easy to save this
holiday season. There is something for everyone—from fun and funky USB
keys that make perfect stocking stuffers to the latest in software and
hardware, all so easy to use.
Among the holiday survey's other key findings:
68 per cent of Canadian consumers purchased at least one electronic
device in the past year;
23 per cent bought laptops, compared with only 13 per cent who chose
desktop computers and 6 per cent who picked up tablets;
52 per cent of Canadian consumers have not upgraded their computers
within the last three years, meaning that the majority have not yet
taken full advantage of the newest technology;
Canadians are not currently using technology to its full capacity:
While 77 per cent use computers for email, only 53 per cent say they
pay bills online
33 per cent manage photos and multimedia
29 per cent shop on the Internet
Even fewer watch online movies (18 per cent) and TV (13 per cent)
"These findings show that there is a real need not only to upgrade
existing technology, but also to get up to speed with what it can do,"
says Atkinson. "The holiday season is the perfect time for Canadians to
Canadians can shop in-store at any of the 330 conveniently located
Staples stores in Canada or online at www.staples.ca.
About Staples Canada
Staples, Canada's largest office products company is committed to
providing Canadians with a wide choice of office services and products.
Serving all types of business—from the small home office to large
enterprise—Staples makes it easy for customers to operate their offices
efficiently and affordably by offering an extensive selection of office
supplies, technology, electronics and office furniture as well as
business services, including computer repair and maintenance, and copy
and print services. Operating as Bureau en GrosMC in the province of
Quebec and Staples® Canada in all other provinces, the company employs
over 15,000 associates at 320+ stores and at their head office in
Richmond Hill, Ontario. Ranked as one of Canada's top five Canadian
companies in Marketing Magazine's Marketing/Leger 2010 Corporate
Reputation Survey, Staples/Bureau en Gros is dedicated to offering
customers the highest level of service, whether they choose to shop
in-store, by catalogue or online. Staples Canada/Bureau en Gros is also
invested in a number of corporate giving programs that actively support
environmental, educational and entrepreneurial initiatives in Canadian
communities from coast to coast. Visit www.staples.ca for more
information, and follow us on Facebook at
www.Facebook.com/StaplesCanada and on Twitter at
SOURCE Staples Canada
For further information: