Canadian Tire Ambassador and store employee Shana Cook travels 6,000
kilometres to hand deliver Canada Day care package to families in
Switzerland, Belgium and Germany
TORONTO, June 26, 2013 /CNW/ - Just in time for this long weekend,
Canadian Tire spread Canadian pride around the world by hand delivering
Canada Day care packages to three expat families. In Switzerland,
Belgium and Germany, Canadian expat families were surprised with a
little taste of home and an instant Canada Day fete.
Bursting with red, white and Canadian pride, the care package was
delivered in a Canadian flag adorned cooler. The families received a
package filled with everything "Canadiana", from full and mini size
Canadian flags, to clothing, water bottles and cooler bags sporting the
iconic maple leaf. It also included fun family outdoor sports and
recreation gear like Frisbees and soccer balls. Sure to bring a smile
and a taste of home, the care package contained everything the expat
families need to host Canada Day parties of their own overseas.
"With Canadian Tire's 90 year history, we've helped Canadians bring
Canada Day celebrations to life for decades," says Allan MacDonald,
Chief Operating Officer, Canadian Tire. "We're proud to be able to
bring a taste of home and celebration overseas for our Canadian expats
living all over the world."
Perth, Ontario-based Shana Cook was selected as the Canadian Tire
Ambassador, travelling throughout Europe over the course of a week and
arrived on the doorsteps of Canadian families living abroad with Canada
Day swag in tow.
"Seeing the joy on the faces of each family when they opened their door
to see their Canada Day surprise was priceless," said Shana Cook,
Canadian Tire Ambassador. "Canadian Tire has really made the holiday so
special for these families who were homesick for a little taste of
While overseas, Shana visited the suburbs of Bern, Switzerland, Jurbise,
Belgium and Wolfenbuttel, Germany, seeing firsthand just how
transcontinental Canadian pride really is.
"As Canadians living abroad, while we love sharing our nationality and
culture with our new neighbours, it's hard to be away from home on
Canada Day," said Tatiana Warkentin, a Canadian expat living in Bern,
Switzerland. "We were so surprised when Shana arrived at our door with
Canadian Tire's Canada Day care package, and can't wait to celebrate
with our new friends here in Bern this July 1st."
The expatriate recipients of the Canada Day care packages come from a
multitude of towns across the Canadian landscape, from Ontario to
Manitoba to British Columbia. Thrilled to share what it means to be
Canadian with their new friends overseas, this Canada Day is sure to be
more vibrant than the last.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of
Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL
Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports,
Intersport and Atmosphere), Mark's and Canadian Tire Financial
Services. With more than 1,700 retail and gasoline outlets from
coast-to-coast, our primary retail business categories - Automotive,
Living, Fixing, Playing and Apparel - are supported and strengthened by
our Financial Services division. Over 85,000 people are employed across
the Canadian Tire enterprise, which was founded in 1922 and remains one
of Canada's most recognized and trusted brands. For more information,
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
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Canadian Tire Corporation, Limited