Canadian Red Cross receives record $2.9 million donation from Walmart Canada

OTTAWA, Sept. 12, 2011 /CNW/ - Walmart Canada announced today that its annual Canadian Red Cross campaign has raised $2.9 million for disaster preparedness and response activities for communities across the country. The record donation includes over $2.25 million from customer donations and $658,000 from Walmart Canada's corporate matching grants.

"This year, more than 40,000 Canadians were impacted as hurricanes, tornadoes, floods and wildfires swept across the country," said Conrad Sauvé, secretary general and CEO of the Canadian Red Cross. "Never has it been more important for us to be prepared."

All the funds raised through the campaign will stay in the same communities where they were gathered to help in times of crisis. The money raised will be used to support the Red Cross in providing those in need with critical access to food, shelter and supplies as well as emotional support and family reunification services.

"We thank Walmart Canada for their continued support of Red Cross emergency relief and preparedness operations," added Sauvé.  "Once again their campaign has given Canadians the chance to make a modest donation that has added up to make a big difference."

To date, Walmart Canada has donated and raised over $18 million to support the Canadian Red Cross. This makes Walmart Canada the Canadian Red Cross' leading corporate sponsor. The company provides additional support during emergencies by working closely with the Red Cross to deliver essential supplies.

"Since our partnership began with the Red Cross in 2003, we've been able to assist thousands of Canadians with support when they needed it most," said John Lawrence, director of corporate social responsibility for Walmart Canada. "We're proud to do our part to ensure the Red Cross is ready to respond when families are in need."

The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and over 186 national Red Cross and Red Crescent Societies. The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

Walmart Canada operates a growing chain of 329 stores, employing 85,000 Canadians, serving more than one million customers each day. Walmart continues to be a leader in corporate philanthropy, sustainability and employment opportunity. Walmart Canada has one of the strongest community involvement programs. Since 1994, the company has donated and raised over $125 million to Canadian charities and not-for-profit organizations. Additional information about Walmart can be found by visiting and on Twitter at


For further information:

For more information or to arrange an interview:

Contact local Red Cross Public Affairs or call the Red Cross media line: 613-740-1994

Felicia Fefer, Corporate Affairs, Walmart Canada, 905-821-2111 x 74466

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