OTTAWA, Sept. 27, 2011 /CNW/ - Today, federal Minister of Health Leona
Aglukkaq announced final Cabinet approval of a new set of larger,
graphic health warnings for cigarette and little cigar packages. The
new labels include 16 warnings that will cover 75% of the package front
and back, eight additional picture-based messages to be printed inside
the package (or on an insert), and four toxic emission messages for the
side panel. The new warnings will be required to appear on packages at
the retail level as of June 19, 2012.
"We congratulate Health Minister Aglukkaq for bringing forward the new
health warnings," says Rob Cunningham, Senior Policy Analyst, Canadian
Cancer Society. "The Minister is demonstrating global leadership by
requiring the tobacco industry to apply the new set of larger, enhanced
warnings. This is an important public health achievement."
"These larger picture warnings cannot be ignored. They will help inform
Canadians, including youth, of the truly devastating health effects of
smoking, and will contribute to reductions in both smoking and cancer."
adds Cunningham. "A key aspect of the new warnings is the increase in
size - the larger the size, the greater the effectiveness. Moreover,
the addition of a toll-free quitline number to every package will make
it easier for smokers to obtain quitting advice from trained
Two of the new warnings will feature striking images of the late Barb
Tarbox, who died of lung cancer. Ms Tarbox, from Alberta, told her
story to students in many schools before she died.
On December 30, 2010, Minister Aglukkaq had announced the federal
government's plans for new warnings, and released four of 16
picture-based messages. A regulatory process and public consultations
have since followed, leading to final approval by Cabinet. The final Tobacco Products Labelling Regulations (Cigarettes and Little Cigars) will be published in the Canada Gazette, Part II. Tobacco manufacturers and importers will be required to make changes
to packaging by March 21, 2012, with the implementation deadline in
retail stores being June 19, 2012.
The enhanced package warning system for cigarettes and little cigars
A set of 16 new package health warnings, with an increase in warning
size from 50 per cent to 75 per cent of the package front and back.
The use of testimonials, notably warnings featuring images of the late
Barb Tarbox before she died of lung cancer, as well as Leroy Kehler who
speaks through a hole in his throat following cancer of the larynx
The addition of a toll-free quit line number and a web address to the
warning messages. International data show that calls to quit lines
increase substantially when a toll-free number is added prominently to
For the first time, warnings about certain health effects, e.g. bladder
cancer and vision loss, are included.
A set of eight new full-colour picture-based messages appearing inside
An improved set of toxic emission messages that will appear in rotation
on the side of the package, to replace the existing message.
Tobacco products are the leading preventable cause of disease and death
in Canada, killing 37,000 Canadians annually. Tobacco products are
responsible for about 30 per cent of cancer deaths and for 85 per cent
of lung cancers.
View the new picture warnings
The Canadian Cancer Society fights cancer by doing everything we can to
prevent cancer, save lives and support people living with cancer. Join
the fight! Go to fightback.ca to find out how you can help. When you want to know more about cancer,
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SOURCE Canadian Cancer Society (National Office)
For further information:
Senior Policy Analyst
Canadian Cancer Society
Phone: (613) 565-2522 x305