Canadian Black Book announces Sixth Annual Best Retained Value Awards

"Top 3" in each category new for this year

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TORONTO, Feb. 16 /CNW/ - Canadian Black Book has released the winners of its coveted "Best Retained Value Awards" for 2011.     

Awards go to 2007 model-year vehicles retaining the highest percentage of their original MSRP over the past four years across 17 categories.

The Canadian Black Book "Best Retained Value Awards" were introduced in 2006. Retained value is a strong indicator for how a vehicle may perform in the future. For consumers, selecting a vehicle with a high retained value (lower depreciation rate) will reduce their overall cost-of-ownership.

New this year is the naming of not only the #1 picks…but also includes the first two runners-up in each category.  The 2011 Canadian Black Book "Best Retained Value Award" winners are:

CARS       #1                   #2     #3
Sub-compact:      Volkswagen New Beetle  Honda Fit                  Toyota Yaris
Compact:     Volkswagen City Golf  Volkswagen Rabbit                 Toyota Matrix
Mid-size car:         Subaru Outback         KIA Rondo                 Toyota Camry
Full-size car:     Toyota Avalon          Nissan Maxima                 Buick Lucerne
Entry luxury car:    Volvo C30          Lexus IS Series                 Audi A3
Luxury car:     Volvo S80          Lexus GS Series                      Mercedes-Benz E-Class
Premium luxury car:   Lexus LS Series             Audi A8/S8                 BMW 6 Series
Premium Sports car:   Jaguar XK          Porsche 911                 Porsche Cayman
Sports car:    Volkswagen GTI   Volkswagen Eos                 Mazda MX-5                               
Small pick-up:           Toyota Tacoma          Ford Explorer Sport Trac   Ford Ranger
Full-size pick-up:    Toyota Tundra          Ford F Series   Lincoln Mark LT
Minivan:           Honda Odyssey          Toyota Sienna   Hyundai Entourage
Full-size van:     Dodge Sprinter          GMC Savana          Chevrolet Express
Compact SUV:   Jeep Wrangler             Honda CR-V                 Toyota RAV4
Mid-size SUV:    Toyota FJ Cruiser          Mazda CX-9                 Toyota 4Runner
Full-size SUV:      Toyota Sequoia          Chevrolet Suburban                 Ford Expedition
Luxury SUV:       Mercedes-Benz G-Class    Acura MDX                 Mercedes-Benz M-Class

As they did in 2010, Toyota and Lexus combined scored the most winners, earning six number one spots.  Volkswagen increased its number of first-place finishes to three. New to the winner's circle are Volvo with two awards, along with Jaguar and Jeep winning one each.

"Depreciation is the largest expense associated with vehicle ownership and for six years these awards have helped buyers identify which vehicles depreciate the least," says Kathy Ward, CEO of Canadian Black Book.  "Consumers want as much information as they can get when buying or selling a vehicle.  These awards along with the vehicle future value tool on, help consumers make smart vehicle purchase decisions."

"This year's awards are particularly exciting given the new winners in several categories," says Larry Shred, president of Canadian Black Book.  "Some of the old-faithfuls have returned, reinforcing the strength of their brands through thick-and-thin, while other new winners motivate everyone to keep up their game.  This raises the bar for our entire industry and ultimately, it is the consumers who win." 

For over 50 years Canadian Black Book has continued to be the car value guide of choice for automotive dealers, insurance companies and banks.  In 2010 the company broadened its outreach to include consumers, becoming an unbiased, trusted ally and information source critical to the vehicle buying and selling process.  The consumer web site at has received more than two million visitors since its launch last spring. provides simple tools allowing consumers to evaluate their trade-in, look up the future value of a vehicle, read expert advice, and explore new and used vehicle offerings, all for free.

SOURCE Canadian Black Book

For further information:

For questions, interviews or photos contact our media team:
Conrad Galambos, 905.979.7039,
Gary Holloway, 905.638.4226,


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