CALGARY, June 15, 2011 /CNW/ - Canada Safeway has launched its
month-long Prostate Cancer Campaign, a fundraising and awareness
campaign, continuing a tradition of raising millions of dollars to find
a cure for the most common cancer in Canadian men.
Marv Foy, a prostate cancer survivor says, "When I look around my golf
club and realize that one in seven men in the clubhouse will be
diagnosed with prostate cancer in his lifetime, it makes me appreciate
how fortunate I am that my prostate cancer was detected in its earliest
stage. The support I received from my family, doctor and my local
prostate cancer support group really made a difference in my recovery".
With over 70 affiliated support groups, the Prostate Cancer Canada
Network is a much appreciated resource for newly diagnosed men and
Safeway, one of the largest corporate supporters of cancer research and
outreach, dedicates the entire month of June to raising funds at its
215 Western Canadian Stores as well as its 1479 stores in the United
States. More than $65.4 million has been raised across Northern America
in the past decade which has made a tremendous impact on Prostate
Cancer research and support programs for men and their families. Last
year $1.4 million was raised in Western Canada through a variety of in
store fundraising events, the Safeway Father's Day Walk/Run as well
through donations received from customers.
"Safeway is committed to funding research that will lead to a cure for
Prostate Cancer," said Chuck Mulvenna, President and Chief Operating
Officer for Canada Safeway. "Our unique ability to reach millions of
shoppers each week not only allows us the opportunity to raise money
for research, but to also share the message about the importance of
early detection and treatment."
During the campaign, Canada Safeway customers are invited to make a
donation at the check stand when shopping at their local Safeway. When
a donation of $2.00 is made, customers receive a coupon for 10% off
their next purchase of Safeway brand products throughout the store.
100% of the funds raised during the campaign will help Prostate Cancer
Canada support critical research taking place at the Vancouver Prostate
Cancer Centre and throughout western Canada.
"Prostate Cancer Canada (PCC) is very grateful to have the support of a
highly regarded organization such as Canada Safeway Limited. Safeway
office employees, store managers and their employees have shown a true
commitment to bringing much needed awareness and fundraising to the
prostate cancer cause. Their involvement in the June in-store campaign
and the Safeway Father's Day Walk/Run illustrates their passion and
professionalism and inspires everyone, from the members of our prostate
cancer support groups to the PCC staff across the country", said Steve
Jones, President & CEO of Prostate Cancer Canada.
This Father's Day, This Run's For You.
The Safeway Father's Day Walk/Run for Prostate Cancer is scheduled to
take place in 13 communities across Canada on June 19, 2011. Last year
these community based events raised in excess of $1 Million and
welcomed 8,000 participants. For more information regarding the Fathers
Day events, please visit fathersdayrun.ca
About Safeway (Safeway.ca)
Canada Safeway, a wholly owned subsidiary of Safeway Inc. operates 224
stores across Western Canada. Safeway Inc. is a Fortune 100 company and
one of the largest food and drug retailers in North America based on
sales. Safeway Inc. operates 1,694 stores in the United States and
Canada and had annual sales of $41 billion in 2010. The company's
common stock is traded on the New York Stock Exchange under the symbol
About Prostate Cancer Canada (prostatecancer.ca)
Prostate Cancer Canada is the only national foundation dedicated to the
elimination of this disease through research, education and awareness.
Prostate Cancer Canada raises funds for the development of programs
related to awareness, public education, advocacy, support of the
afflicted and research into the prevention, detection, treatment and
cure of prostate cancer. For more information and to learn about
testing and treatment, visit prostatecancer.ca
SOURCE Canada Safeway Limited
For further information:
Rebecca von Goetz
Executive Vice-President, Marketing & Communications
Prostate Cancer Canada
National Media Relations Manager
Canada Safeway Limited