HALIFAX, NS, May 17 /CNW/ - During Road Safety Week (May 16 to 23),
Insurance Bureau of Canada (IBC) reminds Canadians that distracted
driving is about more than using hand-held devices.
"Distractions come in many forms and although putting down the cellphone
when driving is a good first step, drivers are urged to limit all
distractions. Eating behind the wheel, fiddling with the radio and
reaching for a fallen object are just a few examples of distractions
that are dangerous and avoidable," said Bill Adams, Vice-President,
"The danger is more than taking your hands off the wheel; the real
danger is taking your attention away from the road and the cars around
you," added Adams.
Road Safety Week, occurring the week before the first long weekend of
the summer season, is a good time for people to recognize that
distractions come in many forms. With more people on the road at this
time of year, it's important to stay focused and attentive at all
"Studies show that 80% of collisions are the result of driver
distraction," said Adams. "Now is the perfect time to adopt strategies
that help keep drivers and their families safe when on the road."
To help drivers minimize distractions, IBC offers a helpful tip sheet on
how to avoid being a distracted driver.
Tips for Avoiding Distractions While Driving
Eat before driving so you won't be tempted to juggle distracting snacks
behind the wheel.
Pull over and park before using a cellphone or other hand-held
Have a "driving" playlist on your MP3 player and start it before you set
the car in motion. That way, you won't be fumbling to find a good song
If something falls, leave it. Never reach for an object while driving,
unless it is impeding your ability to control the car; in that case,
pull over and deal with it.
Deal with predictable distractions before hitting the road. Check the
map, adjust the seat, the climate control and the radio, and
familiarize yourself with the dashboard controls before taking the car
out of park.
If you are driving with pets, make sure they are safely secured and in
the back seat.
Put aside enough time to complete your grooming before you set out, so
you won't have to apply makeup, comb your hair or shave while driving.
Listen to your GPS device; don't look at it.
Make all necessary wardrobe changes before you enter the car.
If a situation can't wait - the kids are acting up in the back seat or
you need to refer to a map or take an emergency call - pull over
somewhere safe to deal with it.
About Insurance Bureau of Canada
Insurance Bureau of Canada is the national industry association
representing Canada's private home, car and business insurers. Its
member companies represent 90% of the property and casualty (P&C)
insurance market in Canada. The P&C insurance industry employs over
114,000 Canadians, pays more than $7 billion in taxes to the federal,
provincial and municipal governments, and has a total premium base of
To view media releases and information, visit the media section of IBC's
website at www.ibc.ca.
SOURCE INSURANCE BUREAU OF CANADA
For further information:
Erika Bennett at 416-362-2031 ext. 4312