Canada all abuzz with introduction of new Jack Daniel's Tennessee Honey

First New Expression of Jack Daniel's in More Than a Decade

TORONTO, Sept. 29, 2011 /CNW/ - For the first time in nearly a generation, there's something new when it comes to Jack Daniel's, with the Canadian launch of Jack Daniel's Tennessee Honey.

Hand crafted with world-renowned Jack Daniel's Old No. 7 Tennessee Whiskey and mingled with a proprietary honey liqueur, the result is a unique, smooth offering unlike any other in the market.

"In every sense of the word, this is a natural," said Jack Daniel's Master Taster Jeff Norman. "Jack Daniel's Tennessee Honey brings together two complementary tastes in a new way. The quality and character of Tennessee Honey is in keeping with the Jack Daniel's tradition, and we think our friends in Canada will be pleasantly surprised with the new offering that has everyone abuzz here in Lynchburg." Norman noted that the flavour characteristics of honey greatly complement Jack Daniel's uniquely smooth charcoal-mellowed character. With hints of honey and other natural flavours creating a complex taste profile, Norman said the product will be unlike any other offering in the honey category.

Tennessee Honey will be available in 750 ml bottles in the liqueur section at a suggested retail price of $29.95.

"Jack Daniel's Tennessee Honey is the perfect name for this product because each bottle is made with real honey and our Tennessee Whiskey made right here at the distillery in Lynchburg," said Norman.  "Obviously, it's unique in that regard. Nothing else is made with Jack."

"Whether it's chilled straight or served in drinks with other mixers like lemonade or ginger ale, we think our friends will really love its unique taste and smooth character," Norman added.

Fly Straight. Drink Responsibly.

JACK DANIEL'S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2011. Jack Daniel's Honey Liqueur , 35% ALC./VOL. Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), TENNESSEE, U.S.A.

About Jack Daniel's
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Tennessee Honey.

SOURCE Jack Daniel's Tennessee Whiskey

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