CALGARY, Feb. 24 /CNW/ - DIRTT Environmental Solutions has been selected as a winner of the 2011 Progressive Manufacturing 100 Award in the Innovation Mastery category. The PM100 is a prestigious awards program honouring manufacturing companies that have transformed themselves through the use of information technology. Every year, Managing Automation magazine, the leading voice for forward-thinking manufacturers, recognizes 100 groundbreaking manufacturing companies from around the world. Past winners in the Innovation Mastery category are Dow Chemical, Toshiba and Timberland. DIRTT, a manufacturer of modular walls, was selected for the development of a client-driven manufacturing process. Using ICE®, an expert, 3D technology platform, the process speeds up sales and orders by 6 to 10 times and reduces manufacturing deficiencies to less than 1 percent.

Competition judges look for companies that have achieved a significant advance or breakthrough in product concept, design, production or ability to deliver to customers. Innovation can be the result of an advance in basic research, research and development, or product development. Judges rate each contestant for mastery across several business functions, bottom line business impact, a contribution to the company's overall business strategy and appropriate use of technology. To qualify for an award, companies must consistently demonstrate a high score on each of these competencies.

The judges chose DIRTT for its ability to deliver tailor-made solutions with the speed, efficiency and reliability of manufacturing, and the use of ICE software's interactive, 3D videogame-like experiences to show clients exactly what their entire space will look like while delivering behind-the-scenes product accuracy. The DIRTT Walls themselves could be compared to LEGO®. They can be designed to suit the end-user. They are easily disassembled and reassembled in a new location and accessible for adding and maintaining technology - all without the material and energy waste of conventional construction, demolition and renovations. DIRTT's approach allowed the company to reach sales of a $100-million/year in just five years and win clients all over North America, including dozens on the Fortune 500 list.

The PM100 Awards will be presented at an exclusive black tie gala dinner May 11 in conjunction with the annual Manufacturing Leadership Summit at the Breakers Hotel in Palm Beach, FL.

DIRTT—'Doing It Right This Time' refers to creating unique workspace interiors with responsive, Agile Architectural Solutions. Self-expression and dynamic sustainability combine to produce customized, productive office walls that are award winning, sustainable, long-term assets. Further improving the process, DIRTT uses real-time, interactive 3D software called ICE®; a single software application for a fluid flow of information, from design and point-of-sale to the manufacturing floor, eliminating order entry errors and inter-application conflicts. DIRTT is based in Calgary, Alberta with a manufacturing facility in Savannah, GA and Green Learning Centres in Chicago, New York, Los Angeles and San Francisco.

SOURCE DIRTT Environmental Solutions

For further information:

Andrée Iffrig, 403.450.7617

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DIRTT Environmental Solutions

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