VALCOURT, QC, April 19 /CNW Telbec/ - Employees from BRP's Design &
Innovation team have been selected to create the trophies for the 2011
edition of the Formula One (F1) Grand Prix du Canada.
"We approached BRP for this unique opportunity because of their
reputation for excellence in design and creativity," said François
Dumontier, president of Octane Racing Group Inc, promoter of the
Formula 1 Grand Prix du Canada. "We knew they would rise to the
challenge and we wanted to show what the best powersports designers in
Canada could do for the only North American stop on the F1 circuit."
Imagining the recreational vehicles of the future is one of the mandates
of BRP's design and innovation team; designing the next set of trophies
for the Formula 1 Grand Prix du Canada is not. So when BRP's Denys
Lapointe, executive vice-president of Design & Innovation, accepted
this challenge, he presented the opportunity to his team as an optional
friendly competition, knowing his team to be passionate about high
performance race cars. Proposals would be evaluated on their
originality, design quality, feasibility and symbolism with F1 racing.
"You know it is a one-of-a-kind opportunity when half of your designers,
grouped into six teams, jump at the opportunity to showcase their
talent on top of an already full schedule," said Denys Lapointe. "Our
staff is passionate about design, especially when it relates to
powersports. So, when they had the opportunity to contribute creatively
to the Grand Prix du Canada, they were all over it."
A jury comprised of François Dumontier, other representatives from
Octane Racing Group and BRP selected two of the six concepts generated
by the BRP design teams. They were sent to Formula One Management, for final approval. The chosen concept will be revealed during a press
conference at the Formula 1 Grand Prix du Canada this coming June.
BRP's design group has garnered more than 30 international design awards
such as IDEAs, Good Designs, IFs and red dots. The team consists of a
talented group of 60 individuals from a variety of disciplines
including: product and transportation design, engineering, human
factors, as well as technical staff. More recently, it was awarded two
2011 red dot awards for high design quality in the product design
Bombardier Recreational Products Inc. (BRP), a privately-held company,
is a world leader in the design, development, manufacturing,
distribution and marketing of motorised recreational vehicles. Its
portfolio of brands and products includes: Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, Can-Am all-terrain vehicles and side-by-side vehicles
and roadsters, as well as Rotax engines. BRP products are distributed
in more than 100 countries.
About Octane Racing Group Inc.
A Canadian company established in Montreal, Octane Racing Group Inc. is
the promoter of the Formula 1 Grand Prix du Canada by virtue of an
agreement made with Formula One Administration Limited and Formula 1
World Championship Limited (together the holder of commercialization
rights to F1).
Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax and the BRP
logo are trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their respective
For further information:
National Press Officer
Formula 1 Grand Prix du Canada
514-350-4731 ext. 242