Bowls, tattoos and treats… oh my!

Visit your local veterinary clinic during the month of October to help support people and pets in need across Ontario

MILTON, ON, Sept. 30, 2011 /CNW/ - With the generous backing of our first ever title sponsor, the P&G Pet Care Fundraise for Farley Month promises to be a real "treat" for everyone involved.

Nearly 300 veterinary practices across Ontario will hold individual fundraising and awareness campaigns throughout the month of October in honour of the Farley Foundation, a charitable organization which assists low-income seniors, disabled individuals, and women at risk of abuse* by subsidizing the non-elective/emergency veterinary care of the pets that mean the world to them.

Be a veterinarian for a day, shave-your-vet-bald, petting zoos, animal fairs, marathons, pet beauty contests, Santa photos, antique car shows, comedy nights at local bars, bake sales... veterinary clinics and hospitals really go all out during the annual P&G Pet Care Fundraise for Farley Month.

To help with their campaigns, the Foundation is arming veterinarians with lots of wonderful gifts for donors. Visit your veterinary clinic to find out how you can get:

  • Our new, cool 2-in-1 collapsible (fabric) water/food bowls - great for traveling with your pets
  • New, colourful Farley Foundation tattoos for kids of all ages
  • Plus, P&G Pet Care (manufacturer of IAMS, IAMS Veterinary Formula and Eukanuba pet foods) has donated 13,000 boxes of IAMS ProActive HealthTM Biscuits!

The 2010 campaign raised close to $175,000. This year's campaign hopes to raise more than $200,000. Visit an Ontario veterinary clinic during the P&G Pet Care Fundraise for Farley Month campaign (October) and help us make a difference to people and pets in need.

To date, the Farley Foundation has disbursed over $1,200,000 to assist 3,100 people and pets across Ontario. Read about the people and pets we've helped to date, find more details about the Farley Foundation or make a donation at

Established in 2001 by the Ontario Veterinary Medical Association, the Farley Foundation assists low-income seniors, disabled individuals and women at risk of abuse (participants of the OVMA SafePet Program) by subsidizing the non-elective veterinary care of the pets that mean the world to them. Applications for Farley Foundation funding are made through veterinary clinics. Anyone concerned about the health of their pets should seek the assistance of their regular veterinarian.

SOURCE The Farley Foundation

For further information:

Media inquiries only:
Nadia Vercillo, Manager of Development & Public Relations, 416.231.1591 or

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The Farley Foundation

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