Blue Jays Highest Growing Summer Sport with Young Adults: Audiences Up 22% on Rogers Sportsnet in Key Demo

-- Largest audience growth in young adults for any summer sport on Canadian TV --

-- Jays on Sportsnet averaging 508,000 viewers per game (2+) --

TORONTO, Sept. 12, 2011 /CNW/ - The Jays on Rogers Sportsnet is a hit with younger viewers, recording a 22 per cent* audience increase this season in Adults 18-34 and 19 per cent increase in Men 18-34.

No other televised sport in Canada has achieved such significant audience growth in these two demos this summer, making the Blue Jays the highest growing televised summer sport in Canada among young adults.

According to BBM Canada, through the end of August, Sportsnet's coverage of the Toronto Blue Jays has attracted an average audience of 101,000 in Adults 18-34, compared to an average of 83,000 over the same period last year, while Men 18-34 is averaging 63,000 viewers, compared to 53,000 last year.

"The numbers don't lie.  The Blue Jays are the number one growing sport on television with young adults this summer and the team is attracting a younger audience," said Scott Moore, President, Broadcasting, Rogers Media. "The trending certainly points to these numbers continuing to climb with the development of young Jays players, such as Canadian Brett Lawrie."

Blue Jays audiences on Rogers Sportsnet are up 19 per cent overall through August with an average audience of 508,000 (2+).

The Jays start a two-game series against the Boston Red Sox, Tuesday, Sept. 13 on Sportsnet at 6:30 p.m. ET.

For all the scores, highlights, breaking news and inside stories from MLB, tune in to Sportsnet Connected and visit

Rogers Sportsnet provides HD live-event coverage of the Toronto Blue Jays, Major League Baseball's 2011 World Series, NL and AL League Championships, MLB Divisionals, the 82nd Annual MLB All-Star Game, 2011 MLB All-Star Home Run Derby.

* Source: BBM Canada

SOURCE Rogers Sportsnet

For further information:

Adam Auckbaraullee, Communications Officer

Dave Rashford, Director of Communications and On-Air Promotions
416 -764-6361

Social Media Links: 
Twitter: @RogersSportsnet

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