LONDON, April 21 /CNW/ - With excitement around next week's Royal
Wedding reaching fever pitch, leading betting firm Paddy Power have
reported record levels of betting on the Royal nuptials from people
around the world.
To view the Multimedia News Release, please click:
So far almost 5,000 bets have been wagered with the bookmaker on a
diverse range of Royal Wedding topics including how late the
Bride-to-be will arrive at the church to the colour of Her Majesty The
Queen's hat and even the best selling item of souvenir merchandise.
The level of bets make the Royal Wedding the second biggest one-off
event in the history of Paddy Power's market leading novelty betting
after 2005's world famous Pope betting. As a result Paddy Power
anticipates close to GBP1million being gambled on the Royal Wedding
across the whole betting industry.
With a shroud of secrecy still covering the identity of the Royal
Wedding dress designer Paddy Power continue to offer betting, now the
only bookmaker in the world to do so. Sarah Burton for the Alexander
McQueen Fashion House has long been considered the hot favourite but
has drifted in the betting amid rumours she may instead be designing
the evening dress. Little known designer Sophie Cranston at Libelula is
now the 5/4 joint favourite alongside Burton amidst reports that
fashion savvy Kate has designed her own dress with the small time
designer favoured by the likes of Emma Watson and Jerry Hall.
The wedding dress wager is just one of thirty-four Royal Wedding betting
opportunities currently available on http://www.paddypower.com/novelty
Paddy Power himself said: "There is nothing in the world like a Royal
Wedding to excite a nation. We've literally been knocked over with the
level of betting we've experienced over the past couple of weeks. I
plan to be outside Buckingham Palace all next week with my trustee
betting board and bookies satchel."
For the definitive guide to all Royal Wedding bets please find attached
Paddy Power's Royal Wedding Betting Book.
Paddy Power will be available for broadcast interviews at Buckingham
Palace and all central London locations w/c April 25.
Paddy Power is Ireland's largest bookmaker and a leading provider of
gaming services in the UK, Australia and Ireland. Founded in 1988 Paddy
Power is a publicly quoted company and is listed on both the Irish and
London Stock Exchanges (http://www.paddypowerplc.com)
For further information:
(UK + International enquiries)
UK PR Manager
Paddy Power Plc
Paddy Power plc