Update for Healthcare Professional Partners
BURLINGTON, ON, April 29 /CNW/ - The first Baby Boomers to turn 65 years
old had their birthday this past January. We have heard for decades
that there will be a health crisis if the Canadian healthcare system
doesn't take action to address the issues. Although preventative
medicine has been the topic of discussion, 60% of the Canadian
population was found to be overweight or obese1, while 45% of the population was found to be inactive, and 27% of
Canadians are smokers in a study done three year ago (2008)2. In spite of the efforts through healthcare professionals, government
and non-profit groups, Canadians still get a failing grade when it
comes to a healthy lifestyle. Chronic disease and illness is Canada is
estimated to be at 50% by the year 2020.
According to a recent Ivey Centre for Health Leadership and Innovation
report called Transforming Canadian Health Care through Consumer Engagement: The Key
to Quality and System Innovation, by 2026, older Canadians (the aging "Baby Boomer" generation) will
cost our system $2.13 billion in annual "lifestyle" related healthcare
costs. Still, Canada's health care system focuses a majority of its
resources on managing illness and disease rather than preventing or
minimizing the severity of chronic illness manifestations linked to
lifestyle. Recent research suggests that an investment of $529 million
in effective health and wellness programs that result in a reduction of
obesity, inactivity and smoking by 1% in each category could yield a
short-term direct annual health savings of $540 million. A recent
Deloitte health survey revealed that 56% of Canadians say they would
likely participate in free wellness programs made available to them.
While the cost of chronic illness is substantial for both the health
care system and Canadian consumers, these costs can be circumvented or
reduced in many cases by programs designed to promote healthy
lifestyles and improved patient-focused management of chronic illness.
BestLifeRewarded™ (BLR) is a new and unique loyalty rewards program
designed to offer Canadians personalized incentives for engaging in
healthy living. BLR is built on recognized and established loyalty
programs with one major difference - it brings all stakeholders in
health together to reward healthy rather than purchasing behaviours.
Canadians earn points by engaging in healthy activities such as
learning about nutrition, getting active, tracking their blood
pressure, or diet and activity level through the EATracker provided by
the Dietitians of Canada. Members of BestLifeRewarded™ can redeem
their points for healthy items such as a consultation with a Registered
Dietitian, gym membership discounts, and healthy cookbooks. There are
over 175 health items to choose from.
Some initial collaborators and partners of the BestLifeRewarded™ program
include Dietitians of Canada, Canadian Obesity Network, Hypertension
Canada, EMD Inc (formerly EMD Serono), StepsCount, Genuine Health,
Premier Fitness, Barefoot Science, Well.ca, Bayshore Home Health Care,
Canadian Kinesiology Alliance, Canadian Cardiovascular Society, and
several pharmaceutical companies.
BestLifeRewarded™ offers a total health approach personalized for
individual needs. Awareness efforts are now underway to ensure that
Canadian healthcare professionals understand the benefits for total
patient health promotion, "test drive" the program to experience the
program first-hand (www.BestLifeRewarded.com) and feel confident recommending the program to patients.
To request a copy of the white paper, Redeeming Behaviours: The
Influence of Incentive-Based Programs on Health Adherence and Behaviour
Change, please contact us. Together, let's get Canada healthy.
Technology Usage and The Aging Population.
Technology offers a tangible solution in healthcare system change. Did
you know that 80.3% of Canadians use the Internet regularly with 40.7%
of these regular Canadian users being aged sixty five (65 +years) or
older. As of late 2009, more than 82% of Canadians had Internet access
in their home and more than eighty percent of Internet home users enjoy
high-speed access. 69% of Canadians older than fifty-five (55+ years)
have home access and they represent the fastest growing section in
Canadian Internet usage. The top two reasons these older Canadians are
using the Internet is for personal email and seeking health
information. Ipsos Reid predicts future consumer trends that will see
massive increases in Internet usage.
1 Shields, Margot. "Measured obesity: overweight Canadian children and
adolescents," Nutrition: findings from the Canadian Community Health Survey 1 (2005): 1-34, Cat. No. 82-620-MVE2005001, <www.statcan.ca/english/research/82-620-MIE/2005001/pdf/cobesity.pdf > (10 September 2010).
2 Ivey Centre for Health Innovation and Leadership, April 2011
SOURCE Cookson James Loyalty
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