BEST YEAR EVER FOR SUBARU CANADA: SALES UP 20.7% IN 2010

Record December sales contribute to new annual sales record

MISSISSAUGA, ON, Jan. 4 /CNW/ - Subaru Canada, Inc. (SCI) is delighted to report a new annual sales record for 2010 with sales of 27,805 vehicles marking a 20.7 percent increase over the 23,034 vehicles sold the previous year. It was also a record December for SCI with Canadians purchasing 2,348 vehicles during the month, 20.7 percent more than last December's results. This annual sales increase helped SCI close out 2010 as the fastest growing Japanese manufacturer for the third year in a row.

Robust sales of the Outback led to its best December ever and a new annual sales record: Sales rose by 44.5 percent over the same month last year, while total annual Outback sales of 6,401 units beat the previous record, set in 2001, by 48.4 percent.

"Subaru's exceptional sales in 2010 mark our third consecutive year of significant growth and the best year ever for the brand," said Shiro Ohta, president and CEO of SCI. "Our outstanding momentum is certainly a reflection of our very balanced product offering. More and more Canadians are recognizing the merits of our lineup of Subaru symmetrical full-time All-Wheel Drive vehicles. Best of all, these results were achieved without resorting to huge incentives in order to move product. Subaru's strong sales can truly be attributed to our product-oriented sales approach and the strength of our dealer network."

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.  Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada.

SOURCE Subaru Canada Inc.

For further information:

Elaine Griffin (905) 568-4959


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