Being smart is beautiful: Challenging Canadians to help claim a bright future for girls

TORONTO, Feb. 23 /CNW/ - It's hard to believe that in this day and age there are girls, both in Canada and around the world, who lack the same opportunities and securities that are guaranteed to boys.  The startling stats speak for themselves: Did you know that girls are three times more likely to be malnourished than boys and in the poorest countries of the world, 50% of girls do not attend secondary school?1

The good news is people are working together to help change these figures.  This February, Plan Canada's Because I am a Girl, is partnering with glacéau smartwater and two time Olympic champion Jennifer Heil to help in its global mission to claim a bright and safer future for girls. 

As a Plan Canada ambassador, Jenn Heil is passionate about this cause as she's seen first-hand the positive change and hope that Because I am a Girl brings to the most devastated corners of the world. 

Together, through the smartgirls challenge, Jenn Heil, Because I Am a Girl and glacéau smartwater are asking Canadians to show how they've made a difference in the lives of girls and women.

The smartgirls challenge runs now until April 30, 2011.  Entrants must show through a short essay how their efforts have made a difference in the lives of girls or women either in their community or internationally.  Three winners will be selected to join Jenn Heil on a once-in-a-lifetime trip to Rwanda this August to help celebrate the completion of a new school for girls.  Canadian residents aged 16 and up are eligible to enter. 

Through the smartgirls challenge, Plan Canada, Jenn Heil and smartwater aim to spread the word about the Because I Am a Girl campaign while sharing the message to girls that being smart is beautiful.

For more details on the smartgirls challenge please visit or  


1 MDG Report 2010: There are 69 million children out of school and 53% of them are girls.

SOURCE glacéau smartwater

For further information:

Aly Ruiz / Frances Manlucu
416.969.2763 / 416.969.2715 /

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