Latest comScore data shows BBC sites in Canada outperforming Globe and
Mail, National Post and Toronto Star
TORONTO, April 20, 2011 /CNW/ -- Recent global news events have had a marked impact on traffic to the BBC in Canada. According to March 2011 comScore data, BBC sites delivered record-breaking Canadian audiences, reinforcing the fact that Canadian readers have made BBC.com a part of their everyday news habit.
comScore notes that the BBC delivered 3.9 million unique Canadian users in March, its highest audience ever. The data also demonstrates that BBC's sites jumped 35% in unique users from February, growing faster than cbc.ca, globeandmail.com, thestar.com, nationalpost.com and msnbc.com. Additionally, March page views increased to a record breaking 86 million, up 29%.
Usha Samuel, VP Digital Ad Sales, BBC Worldwide Canada says: "With our traffic numbers soaring, it's evident that Canadians turn to the BBC as their reliable digital source for up-to-the minute news coverage. There's a huge appetite for quality global news coverage in Canada, and as a world leader in news, the BBC is well-equipped to continue to deliver captivating reports and the latest breaking news coverage."
One of the world's most respected media brands, BBC.com delivers in depth news, business, technology and lifestyle coverage to over 65 million* users across the globe. In 2011, over 3 million* unique users on average from across Canada have already turned to BBC.com for up-to-the-minute breaking news and compelling reporting. *Source: comScore. www.bbc.com
For further information: Catherine Mirra, BBC Worldwide Americas, +1-212-705-9335, Catherine.Mirra@bbc.com or Christine Black, BBC Worldwide Americas, +1-212-705-9435, Christine.Black@bbc.com