MISSISSAUGA, ON, May 26, 2011 /CNW/ - This summer, high-top sneakers,
spandex tights and parachute pants aren't the only iconic 1980s items
back from the past... Just in time for the celebrated Canadian summer
BBQ season, the wildly popular Pepsi Throwback is back on store shelves for a limited time only!
"We hit on something big with Pepsi Throwback when we brought it to
Canada in January," said Robb Hadley, Marketing Director Pepsi, PepsiCo
Beverages Canada. "When we get that kind of passionate response to a
beverage innovation, we listen! We invite cola lovers across Canada to
make Pepsi Throwback part of their retro summer fun."
Pepsi Throwback features iconic retro graphics dating back to the 80s. The look is
cool, classic and totally vintage. Sweetened with real sugar, Pepsi Throwback transports new and seasoned Pepsi drinkers to one of the most diverse eras of the last century.
Pepsi Throwback was first introduced to Canadians in January for eight weeks and it
quickly won the hearts of new Pepsi drinkers and seasoned fans alike.
From May to July, the retro-style cola will be available across the
nation in 355 mL cans, 12-pack cases and 591 mL bottles. It will be
here for a limited time only, so fans will need to pick it up before
it's all gone!
PepsiCo Canada and the Pepsi Brand
PepsiCo's businesses in Canada are organized into two business units.
PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods &
Snacks business. PepsiCo Beverages Canada includes the Pepsi, Gatorade
and Tropicana businesses. The Pepsi Brand has been bringing fun and
refreshment to Canadian consumers for over 75 years. For more
information, please visit www.pepsico.ca.
Follow PepsiCo Canada:
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 19 different product lines that generate
more than $1 billion in annual retail sales each. Our main businesses
-- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make
hundreds of other enjoyable and wholesome foods and beverages that are
respected household names throughout the world. With net revenues of
approximately $60 billion, PepsiCo's people are united by our unique
commitment to sustainable growth by investing in a healthier future for
people and our planet, which we believe also means a more successful
future for PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment, including by conserving energy and water usage, and
reducing packaging volume; to provide a great workplace for our
associates; and to respect, support, and invest in the local
communities where we operate. For more information, please visit www.pepsico.com.
SOURCE PEPSICO CANADA
For further information:
Shauna Simons / Matt Juniper
Shauna@PraxisPR / Matt@PraxisPR.ca
O: 905-949-8255 x 232 / 225
C: 647-502-4600 / 905-599-5606