HAMILTON, Bermuda, April 28 /CNW/ - Bartenders around the world can
elevate their skills through a new bartending web community, http://www.trueoriginals.com (TRUE ORIGINALS™), created by BACARDI rum, the world's favorite and
best-selling premium rum, as well as the world's most awarded rum.
True Originals has specifically been developed for bartenders to help
them achieve the level of bartending status they aspire to, by
providing information on the latest bartending trends, techniques,
recipes and cocktail history. As a unique environment for users to
learn from, contribute to and earn accolades through a series of
virtual badges, it will unite bartenders worldwide. Bartenders can earn
badges and work their way to becoming a 'True Original' bartender with
a variety of career-related activities such as recruiting five
colleagues to earn the 'Recruiter' badge, commenting on 20 or more
entries to earn the 'Commentator' badge, or even earn the 'Thought
Leader' badge by gaining 50+ followers or winning the weekly MixMaster
Challenge to earn the 'Mix Master' badge.
Featuring spirits industry leaders, the site will include content such
as cocktail-making demonstrations, advice and career inspiration, plus
registered members can contribute by uploading their own content. Apart
from the site itself, http://www.trueoriginals.com will fully integrate with other social media channels, including
Facebook™ and Twitter™.
BACARDI Global Brand Director Christian Woolfenden comments, "Over the
years we've seen a real thirst for knowledge from the bartending family
all over the world, which is why we're launching http://www.trueoriginals.com this True Originals online community. We want to inspire them through
engaging content and help them acquire new skills to reach their career
goals. Whatever a bartender's level, from the world's best bartender to
those aspiring to reach the top of their game, he or she can find
useful information and inspiration on the site."
In recent years BACARDI released a series of videos about 'True
Original' bartenders that showcased cocktail-making skills from the
world's best bartenders. They were created to celebrate the unique
skills that each bartender at the top of their game possesses and to
start debate in the industry about what being 'the best' means. Each
video is available among the array of content found on http://www.trueoriginals.com.
About True Originals
True Originals is an online community specifically developed for
bartenders around the world as a resource to discern the latest trends,
techniques, recipes and history within the drinks industry. The site
aims to inspire each bartender to reach his/her career goals with
information designed to elevate bartending skills to 'true original'
status. Launched as a membership site, it aims to fill a gap in the
industry for a worldwide drinks community dedicated to bartenders. http://www.trueoriginals.com
About BACARDI Rum - The World's Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi
Masso revolutionized the spirits industry when he created the world's
first premium white rum - BACARDI. The unique taste of BACARDI Rum
inspired cocktail pioneers to invent some of the world's most famous
cocktail recipes including the BACARDI Mojito, the BACARDI Daiquiri,
the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI El
Presidente. BACARDI Rum has won more than 400 awards for quality and
product profile. Today, BACARDI Rum is made in Puerto Rico and Mexico
where it is crafted to ensure the taste remains the same today as it
did when it was first blended in 1862 in Santiago de Cuba.
ENJOY TOGETHER RESPONSIBLY
BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI &
SOURCE True Originals
For further information:
BACARDI Rum Global Press Office: Alex Preece, email@example.com, +44-207-413-3511