Azure Dynamics Announces First European Dealership and 38 Transit Connect Electric Sales

  • Orders from this first European dealer, RohneSelmer, now total 58 units
  • Interest from European customers continues to grow

OAK PARK, MI, April 6 /CNW/ - Deploying the same successful distribution strategy utilized in North America, Azure Dynamics Corporation (TSX: AZD)(OTC: AZDDF) today announced that it has named RohneSelmer Company AS in Oslo, Norway as its first official European dealership for sales and service of the Transit Connect Electric van.  The dealership has placed an immediate order for 38 Transit Connect Electric vans, bringing its total to 58 orders.  RohneSelmer supported Azure's inaugural Transit Connect Electric sales of 20 vans to Post Norway and has extensive sales and service support experience of battery electric vehicles in its three locations in and around Oslo.  Rohneselmer is a family owned business with over 75 years history as a Ford dealer.

"We are very pleased to have a European dealership of RohneSelmer prominence join our global network of Transit Connect Electric dealerships in support of the June European production launch," said Scott Harrison, Azure CEO.  "Since opening our European office last month, interest from European commercial and private fleet operators continues to grow and selling 58 Transit Connect Electric vans in such a short period of time validates this interest.  Additionally, given RohneSelmer long and successful history being one of the oldest Ford dealerships in Norway, their eagerness in ordering 26 Transit Connect Electric vans to meet customers' demands is meaningful."

Azure's strategy in Europe is to establish partnerships with carefully selected Ford dealerships to offer high quality sales and service activities in support of Transit Connect Electric.  In North America, Azure has more than 100 such dealer relationships.

Azure Managing Director for Europe, Ricardo Espinosa, said, "We are delighted to be working with the team at RohneSelmer as we grow our presence in Europe. We need partners like them who are passionate, dedicated and have vision to see this exciting new sector grow across Europe."

RohneSelmer Company Director, Christian August Selmer, added, "We're extremely enthusiastic about the Transit Connect Electric van's potential and are thrilled to be one of the first dealer partners to be involved in the programme. Our experience with Post Norway showed that the vehicle has important environmental and performance attributes that our customers want.  Our vehicle orders are based on our expectation of continued high levels of interest."

Azure will begin assembling Transit Connect Electric vans in June, 2011 at a Lotus Lightweight Structures plant in Worcester, UK.  Completed vans will be shipped throughout Europe, although Norway has emerged as an early lead market.

To create the Transit Connect Electric, Azure integrates its proven Force DriveTM electric powertrain into the award-winning Ford Transit Connect. Utilizing an advanced lithium-ion battery from Johnson Controls-Saft, Transit Connect Electric can achieve a range of up to 130KM/80 miles on a single charge and has a load capacity of 500kgs.

A unique combination of car-like driving dynamics, rugged load capacity and low operating costs are characteristics that make the Transit Connect Electric van an ideal choice for commercial fleet operators looking to reduce operational costs and lessen the impact their business has on the environment.

The Transit Connect Electric powertrain provides powerful benefits for commercial vehicle users who have drive cycles that often include predictable, short range, routes with frequent stop/start driving in city/urban environments.

For more information on how Azure Dynamics is Diving a World of Difference, please visit

About Azure Dynamics
Azure Dynamics Corporation (TSX: AZD)(OTC: AZDDF) is a world leader in the development and production of hybrid electric and electric components and powertrain systems for commercial vehicles. Azure is strategically targeting the commercial delivery vehicle and shuttle bus markets and is currently working internationally with a variety of partners and customers. The Company is committed to providing customers and partners with innovative, cost-efficient, and environmentally-friendly energy management solutions.  For more information please visit

The TSX Exchange does not accept responsibility for the adequacy or accuracy of this release.

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Forward-Looking Statements Advisory

Certain information included in this press release constitutes forward-looking statements and information and future-oriented financial information under applicable securities legislation and is provided for the purpose of expressing management's current expectations and plans for the future.  Readers are cautioned that reliance on such information may not be appropriate for other purposes, such as making investment decisions.

More particularly, this press release contains statements concerning Azure's anticipated: business development strategy, customer orders, product deliveries, sales, revenue and revenue growth. The forward-looking statements are based on a number of key expectations and assumptions made by Azure, including expectations and assumptions concerning achievement of current timetables for development programs and sales, target market acceptance of Azure's products, current and new product performance, availability and cost of labor and expertise, and evolving markets for power for transportation vehicles. Although Azure believes that the expectations and assumptions used to develop the forward-looking statements are reasonable, undue reliance should not be placed on the forward-looking statements because Azure can give no assurance that they will prove to be correct.

Since forward-looking statements address future events and conditions, by their very nature they involve numerous risks and uncertainties that contribute to the possibility that the projections and forecasts in the forward-looking statements will not occur and that actual performance or results could differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, but are not limited to, the risks associated with Azure's stage of development, history of losses and lack of historical product revenues, uncertainty as to product development and sales milestones being met, product defect and performance risks, competition for capital and market share, uncertainty as to target markets, dependence upon third parties, changes in environmental laws or policies, uncertainty as to patent and proprietary rights, availability and retention of management and key personnel, exchange rate and currency fluctuations, uncertainties relating to potential delays or changes in plans with respect to product development or capital expenditures, the ability of Azure to access sufficient capital on acceptable terms, and environmental and safety risks. This is not an exhaustive list and additional information on these risks and other factors that could affect Azure's operations and financial results are included in reports on file with the Canadian securities regulatory authorities and can be accessed through the SEDAR website at

The forward-looking statements contained in this press release are made as of the date hereof and Azure undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws.  Additionally, Azure undertakes no obligation to comment on the expectations of, or statements made by, third parties about Azure.

SOURCE Azure Dynamics Corporation

For further information:

Gary Whittam, Azure Dynamics Europe, +44 (0) 1277 725 652

Mike Elwood, Marketing VP, Azure Dynamics, 905-607-3486 ext 6203

Patrick Liebler, Liebler Group, 248-229-4418

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