Avaaz Launches Elections Campaign Targeting Harper's "Democratic Deficit"

Advertisements, polling and strategic voting mobilize Canadian voters to back opposition parties

OTTAWA, April 21 /CNW/ - Avaaz, Canada's largest online activist community, launched a major new partisan elections campaign this week.

The campaign began yesterday with the release of a public opinion poll, commissioned by Avaaz and conducted by Environics, which reveals that Canadians, including majorities of conservative voters in some cases, do not agree with key components of Stephen Harper's election platform. The poll shows that large majorities of Canadians oppose Harper's positions on corporate tax cuts, gun regulations, climate change, and other issues.

The Avaaz campaign also includes a national TV ad campaign airing through May 2, that takes aim at Harper's record in office, suggesting that he has waged an assault on Canada's democratic practices and institutions. The ad promotes a new strategic voting tool that allows voters to search by postcode to find out if they live in a battleground riding where the polls show a tight race. This tool identifies the leading opposition challenger in each close election, encouraging voters to cross party lines to support the opposition candidate most likely to win.

On Monday and Tuesday, thousands of Canadians donated over $100,000 online in just 48 hours to bring the 30-second "Big Foot" advertisement online and to CTV and Omni stations in ridings across Canada.

"The majority of Canadians don't support Harper or his policies and this election is our chance to return to the rule of majority." said Ricken Patel, Executive Director of Avaaz. "For too long Harper's radical minority has refused to hear most Canadians, and consistently undermined our democratic institutions. Canadians of all political stripes are coming together to take back our democracy."

For more information, visit www.avaaz.ca.



For further information:

Emma Ruby-Sachs, Avaaz, 416-964-8377

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