Astral Out-of-Home doubles its digital ad network at Montréal-Trudeau International Airport

MONTREAL, Jan. 20 /CNW Telbec/ - Astral Out-of-Home, one of Canada's leading out-of-home advertising companies and a subsidiary of Astral Media Inc. (TSX: ACM.A/ACM.B), has expanded its advertising network at the Montréal-Trudeau International Airport with the addition of 80 new AeroVertical digital faces to the hundred digital faces already in place.

"This addition of our new AeroVertical network consolidates our digital advertising offering at Montréal-Trudeau airport," said Luc Quétel, Vice President, Real Estate Services, Astral Out-of-Home. "It provides marketing specialists with a substantial return on innovative and targeted campaigns."

Astral Out-of-Home's AeroVertical network includes a 90-second broadcast loop shared by a maximum of six advertisers with 15-second spots. Its 40-inch (102 cm) vertical digital faces are mainly located throughout the airport's domestic terminal. The AeroVertical network can broadcast still or animated content. It is programmed and managed remotely from Astral's state-of-the-art control and broadcast centre located in Montréal.

With over 12 million travellers passing through the Montréal-Trudeau Airport annually, the AeroVertical network represents a media of choice for advertisers looking for flexibility and creativity. The AeroVertical network complements the existing AeroTV flat-screen television network - located in the flight departure area - that features programming focused on entertainment and leisure; and the PasseportMedia screens - located in the flight arrival area - that broadcast rich visual content, supported by text or graphics.

Astral Out-of-Home is one of Canada's leading out-of-home advertising companies. With an unparalleled outdoor network, we offer customers close to 8,000 strategically placed advertising faces in Québec's, Ontario's and British Columbia's key markets. With a strong commitment to environmental protection, the company has also embarked on a series of green and clean initiatives in order to minimize the impact of its products on our environment. For more information about Astral Out-of-Home, please visit astraloutofhome.com.

Astral is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information, please visit astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

Pierre Boisseau
Assistant Vice-President, Corporate communications
Astral Media Inc.
514-939-5000
pboisseau@astral.com

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