MONTREAL, Jan. 20 /CNW Telbec/ - Astral Out-of-Home, one of Canada's
leading out-of-home advertising companies and a subsidiary of
Astral Media Inc. (TSX: ACM.A/ACM.B), has expanded its advertising
network at the Montréal-Trudeau International Airport with the addition
of 80 new AeroVertical digital faces to the hundred digital faces
already in place.
"This addition of our new AeroVertical network consolidates our digital
advertising offering at Montréal-Trudeau airport," said Luc Quétel,
Vice President, Real Estate Services, Astral Out-of-Home. "It provides
marketing specialists with a substantial return on innovative and
Astral Out-of-Home's AeroVertical network includes a 90-second broadcast
loop shared by a maximum of six advertisers with 15-second spots. Its
40-inch (102 cm) vertical digital faces are mainly located throughout
the airport's domestic terminal. The AeroVertical network can broadcast
still or animated content. It is programmed and managed remotely from
Astral's state-of-the-art control and broadcast centre located in
With over 12 million travellers passing through the Montréal-Trudeau
Airport annually, the AeroVertical network represents a media of choice
for advertisers looking for flexibility and creativity. The
AeroVertical network complements the existing AeroTV flat-screen
television network - located in the flight departure area - that
features programming focused on entertainment and leisure; and the
PasseportMedia screens - located in the flight arrival area - that
broadcast rich visual content, supported by text or graphics.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies. With an
unparalleled outdoor network, we offer customers close to 8,000
strategically placed advertising faces in Québec's, Ontario's and
British Columbia's key markets. With a strong commitment to
environmental protection, the company has also embarked on a series of
green and clean initiatives in order to minimize the impact of its
products on our environment. For more information about Astral
Out-of-Home, please visit astraloutofhome.com.
Astral is a leading Canadian media company, active in specialty and pay
television, radio, outdoor advertising and interactive media. Astral's
solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted
media for all its audiences. For more information, please visit astral.com.
SOURCE ASTRAL MEDIA INC.
For further information:
Assistant Vice-President, Corporate communications
Astral Media Inc.