TORONTO, Aug. 5, 2014 /CNW/ - From spiders to heights, to singing in
public, no fear is too big or too small to be included in the Fearless Challenge, a new online fundraiser launched today by the Canadian Cancer Society.
"The Canadian Cancer Society is committed to creating a world where no
Canadian fears cancer, but we are not there yet," says Susan Drodge,
Director of Corporate and Community Partnerships for the Cancer Society
in Ontario. "We know that more work needs to be done because a cancer
diagnosis is still one of the scariest things a person can face."
The Fearless Challenge invites people to be fearless in confronting
their fears to help those living with cancer do the same.
In 2014, more than 191,000 people are expected to be diagnosed with
cancer in Canada and more than 76,000 are expected to die from the
disease. In spite of these daunting statistics there is good news. More
people are surviving cancer than ever before. Today, over 60% of
Canadians diagnosed with cancer will survive as compared to only 25% in
the 1940s when the Society began funding research.
Money raised through the Fearless Challenge will fund more life-saving
cancer research and help patients and their families through support
services, ensuring that no one living with cancer has to face it alone.
Cancer is such a common disease, it touches everyone. No one is immune,
no matter how famous they are. It's for this reason that some of
Canada's best known celebrities and athletes are showing their support
for the Fearless Challenge.
Shannon Tweed-Simmons, wife of Kiss singer Gene Simmons and star of W
Network's Shannon and Sophie, is using her name and profile to promote
the Fearless Challenge. "So many people's lives are touched by cancer,"
says Tweed-Simmons. "It seems we all have family or friends who've had
to face the fear that comes with the disease. My aunt and cousin both
passed from cancer and I was quite nervous to be told I needed a biopsy
as well. All went well with me so far I will stay vigilant. However
that is not the case with a lot of women. I'm so pleased that I could
be a part of the Canadian Cancer Society's Fearless Challenge so that I
can do my part to make this disease less scary in the future."
Tommy Mac, bassist for the Juno-award winning band Hedley, knows
first-hand about fear related to the disease. Mac is a cancer survivor
and he is using his name to promote the Fearless Challenge. "I think
the Fearless Challenge is a new and exciting way to reframe the
conversation around cancer," says Mac. "It's important that we look at
fear, because it's something that hasn't really been touched upon
before as a way of fundraising. Looking into the mind of a person who
has faced their worst fear, 'cancer' is the most fearful terrible word
out there, so I think it's a new interesting way to re-examine things."
As a wide receiver for the Toronto Argonauts, Mike Bradwell isn't afraid
of much… except for heights. If Bradwell reaches his fundraising goal
of $5,000 he will confront his fear by doing the CN Tower's EdgeWalk.
"My aunt had to face the fear of cancer, so when I was approached to
participate in the Fearless Challenge I immediately wanted to donate my
time to the fundraiser. It was important for me to do what I could to
help the Canadian Cancer Society take the fear out of cancer."
In total 20 high-profile Canadians are endorsing or participating in the
Fearless Challenge, including:
Jason Priestley, star of Beverly Hills 90210 and HBO Canada's Call Me Fitz
Jesse Palmer, Canadian sports commentator and former NFLer
Natalie Brown, star of FX's new series The Strain, who will face her fear of swimming
in a cold dark lake
Italia Ricci, star of ABC Spark's new series Chasing Life and the film Don Jon, will
face her fear of giving up control while she sits as a passenger as her
boyfriend, Robbie Amell star of CTV's The Flash, drives a racecar
Jonathan Keltz, star of CTV's Reign and Entourage, who will face his fear of spiders
Participating in the Fearless Challenge is easy. All it takes is three
Film a short video stating the fear you'd like to overcome and for how
Register at FearlessChallenge.com and ask your friends and family for donations and,
Once you've hit your fundraising goal, upload a video proving that
you've faced your fear.
The Fearless Challenge is open to people age 13 years and older. Visit FearlessChallenge.com today to register a fear, upload a video and start fundraising.
About the Canadian Cancer Society
Through our mission, the Canadian Cancer Society fights more than 200
different types of cancer on numerous fronts. From cancer prevention
activities to advocacy efforts on important issues, we give a voice to
cancer patients and their families. We also fund the best research and
offer information and support services that are proven to decrease
stress and anxiety in patients and caregivers. The work of the Canadian
Cancer Society is supported by our volunteers and the generous support
the Fearless Challenge and other fundraising campaigns such as Daffodil
Month and Relay For Life. To learn more, call 1 888 939-3333 or visit cancer.ca.
SOURCE: Canadian Cancer Society (Ontario Division)
For further information:
or to book an interview opportunity, please contact:
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