Announcement of a partnership between Mercury Communications Group and WithinSCOPE

Designing, building and managing customer, fan and member recognition programs

NEW YORK, Feb. 28 /CNW/ - Mercury Communications Group (MCG) is pleased to announce a partnership with WithinSCOPE Ltd. to align offerings to service charities, sports identities and properties, personalities and retail organizations with loyalty and new media tools.

"We are very proud of this partnership with WithinSCOPE. Their knowledge and expertise in designing and implementing customer centric strategies will significantly enhance our client serving capabilities and further our expansion efforts in North America" stated James A. Shortill, CEO of MCG.

"Our unique strategy combined with MCG's tools enables organizations to understand and engage their customers more relevantly," added Tim Moulton, from WithinSCOPE.

Chris Kelly, partner at WithinSCOPE added, "We are very enthusiastic about encouraging loyalty practices to sports teams, charities and membership organizations. This will allow organizations to become more focused on individuals and their optimal behaviour."

This partnership provides organizations an efficient and low cost opportunity to become more customer centric through an established suite of solutions and proven strategies.

About Mercury Communications Group, LLC
MCG is a leader in online and mobile sales, fundraising, advocacy, and social media optimization who successfully builds communities for celebrities, membership organizations, causes, and corporations.

We convert a passive audience into a community of purchasing members.

Our solutions increase revenue from ticketing, merchandise, sponsor/brand partnerships, mobile marketing, auctions, charitable donations and more.

About WithinSCOPE

WithinSCOPE is a customer centric strategy and management firm that provides services and capabilities to its clients to manage, change or encourage their customers' optimal behaviour. They have significant experience developing tailored customer loyalty programs for retail organizations, financial services, sports brands and charities.


For further information:

For more information, please visit

James A. Shortill
President & CEO
Mercury Communications Group
T: (310) 706-4115

For more information, please visit

Timothy Moulton
Managing Partner
T: (416) 200-8914

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