AMERICAN IDOL Gains Momentum as Audiences Increase to 3.1 Million Viewers in Week 2 on CTV

- AMERICAN IDOL Week 2 ratings rise 8% with total viewers and in double digits in key demos -

- BLUE BLOODS wins 10 p.m. timeslot with 1.7 million viewers -

- The auditions continue tonight at 8 p.m. ET on /A\ - 

To tweet this release: http://bit.ly/igEspT

TORONTO, Jan. 27 /CNW/ -  AMERICAN IDOL gained momentum in its second week last night on CTV, increasing 8% to 3.1 million viewers compared to last week. AMERICAN IDOL also grew by 12% with A18-49 (1.59 million), 13% with A25-54 (1.52 million) and 20% with A18-34 (816,000). The #1 program of the night nationally and in all key demos, AMERICAN IDOL was also the #1 (non-sports) program of the night in the Toronto, Calgary and Vancouver markets with the key A18-49 and A25-54 demos. 

Building its audience from one hour to the next and peaking at nearly 4 million viewers, the broadcast was sampled by 7.8 million unique viewers. 

** Media Note ** Download photos of AMERICAN IDOL at ctvmedia.ca

At 10 p.m., CTV's BLUE BLOODS bested OFF THE MAP for a second week in a row with 1.7 million viewers on CTV. Growing 4% from last week, BLUE BLOODS won the hour with total viewers and all key adult demos and delivered 63% more viewers than OFF THE MAP (ABC/Global; 1 million).  

AMERICAN IDOL continues tonight at 8 p.m. ET on /A\ with audition highs and lows from Nashville (visit atv.ca to confirm local broadcast times). 

To view the complete release, please click here: http://ctvmedia.ca/ctv/releases/release.asp?id=13426&yyyy=2011

SOURCE CTV Inc.

For further information:

Amanda Rinaldo, CTV Inc., 416.384.5325 or amanda.rinaldo@ctv.ca
Allie Page, CTV Inc., 416.384.4596 or allie.page@ctv.ca  

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