Amaya Kenyan SMS Lottery reaches over 100,000 SMS in a day

MONTREAL, April 13 /CNW Telbec/ - Amaya Gaming Group Inc. (TSXV: AYA) ("Amaya"), an entertainment solutions provider for the gaming industry announced today that its Short Message Service (SMS) Lottery ("SMS Lotto") successfully launched in the Republic of Kenya in February 2011 has already exceeded over 100,000 SMS in a  day far exceeding the internal Amaya targets.  Please visit the official website for additional information at

"We are very pleased to have already surpassed the single day 100,000 day SMS participation rate within the first 45 days from launch.  This is well ahead of our projections and are very pleased with the response. We believe that the continuous and significant increase in the participation rate so far experienced clearly demonstrates the success and strong appeal of our lottery solutions ," mentioned Mr. David Baazov, President and Chief Executive Officer of Amaya.

About SMS Lottery program

Amaya offers a software platform that operates mobile lotteries allowing the sale of electronic tickets by using the mobile phone as the medium of purchase, using SMS (Short Message Service) technology.

The users can participate in a SMS Lottery by sending a SMS text message with specific keywords to a short-code, or a specially designated phone number. The drawings are televised and the results are broadcast on radio and television as well as published in newspapers; winners are also notified via SMS message.

About Amaya Gaming Group Inc.

Amaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. For more information please visit

Disclaimer in regards to Forward-looking Statements

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."


For further information:

Mr. David Baazov
President and CEO Amaya Gaming Group Inc.       
North America: 1-866-744-3122
Worldwide: 1-514-744-3122
Investor Relations
Frederic Dumais
Dumais Financial Communications


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