AlphaRx Provides Corporate Update

HONG KONG, Nov. 30, 2011 /CNW/ - AlphaRx Inc. (OTC BB:ALRX.OB) is pleased to announce the following Corporate update:

On November 4, 2011 the CEO, Board and management adopted a corporate development strategy that will shift the primary focus of the Company to digital media with an intense focus on China. The Company will combine its current presence in China with U.S. offices run by top media executives with deep relationships with large global brands.

"The next 3 years will prove to be very exciting for our company and shareholders." Said CEO Michael Lee. "We are very confident that this shift is the right direction to follow. AlphaRx will become a leader in the complex category of digital marketing to Chinese consumers."

Forward Looking Statements:

This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, competition, regulatory and/or other factors, which are outside the control of the companies.

SOURCE AlphaRx Inc.

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